[Ads-l] Antedating of "Crossover" (Music) [CORRECTED POSTING]

[Shapiro, Fred]

Here's a further antedating of "crossover":

1967 Billboard 10 June 10/3 (Google Books)

The primary source of split airplay is currently in r&b crossover.

Fred Shapiro


________________________________
From: American Dialect Society <ADS-L at LISTSERV.UGA.EDU> on behalf of ADSGarson O'Toole <00001aa1be50b751-dmarc-request at LISTSERV.UGA.EDU>
Sent: Monday, July 13, 2026 4:38 PM
To: ADS-L at LISTSERV.UGA.EDU <ADS-L at LISTSERV.UGA.EDU>
Subject: Re: Antedating of "Crossover" (Music) [CORRECTED POSTING]

Here is the phrase "cross-over artists" applied to country musicians in 1968.

Date: May 07, 1968
Newspaper: The Austin American
Newspaper Location: Austin, Texas
Article: Top Country Music Names at HemisFair
Author: Lawrence Olsen (Special Writer)
Quote Page 20, Column 7 and 8
Database: Newspapers.com

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[Begin excerpt]
Another relevant factor in the widening popularity of country music
has been the existence of certain cross-over artists. This is a group
of true country music performers whose songs have been constantly
heard over popular stations.
[End excerpt]

Garson

On Mon, Jul 13, 2026 at 2:47 PM Shapiro, Fred
<00001ac016895344-dmarc-request at listserv.uga.edu> wrote:
>
>  1971 Billboard 10 July 30/3 (ProQuest)  The crossover record still occurs with frequency. ... both "Joy to the World" and Brewer and Shipley's "One Toke Over the Line" were doing very well in soul locations.
>
> 1972 Broadcasting 28 Feb. 67/1 (ProQuest)  Al Green has not been confined in his success to the R & B charts or black radio. ... with this particular record, Al Green is appealing directly to the pop market and the top-40 stations.  He is very much aware of the crossover possibilities of his music.
>
> Fred Shapiro
>
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