[Ads-l] "a happier you"

[Jonathan Lighter]

I can't tell you when I (or you) first encountered this ad cliche.
I've just noticed it again on the label of a soft drink.
Surely Chaucer once uttered this so-simple, so pleasant a phrase.  ( I
believe it is "coded female." We men don't want to be happy.)

Hmm. Nothing in EEBO....

1937 _Atlanta Journal_ (June 27)  6-C [GenealogyBank]: And a
hair-dresser...arranges your hair so that you become a new you - a
lovelier you - a happier you.

1940 _Houston Chronicle_ (Feb. 23) 3 [Ibid.]: Racing ahead of the
first crocuses and the cheery robins are Sears fresh new fashions...a
reason for a happier YOU! Pick A Flower Hat!

GenealogyBank offers 1,586 additional exx.

JL
-- 
"If the truth is half as bad as I think it is, you can't handle the truth."

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The American Dialect Society - http://www.americandialect.org