Fred Shapiro found a 1910 cite some years ago: https://listserv.linguistlist.org/pipermail/ads-l/2014-June/133119.html Here it is, a few days earlier: 1910 Savannah Press 6 Apr 2/1 [genealogybank] Red Star Bubble Gum [display ad] ------------------------------------------------------------ The American Dialect Society - http://www.americandialect.org