H.I.S. Research and Industry Forum on Linguistic Diversity and Tourism in Amazing Thailand

[Kimie Takahashi]

H.I.S. Research and Industry Forum on Linguistic Diversity and Tourism in
Amazing Thailand

*FORUM DETAILS*
*Date*: July 02, 2013 | Time: 16:00 – 19:30 Bangkok time
*Venue*: The Auditorium, B Building, Assumption University, Hua Mak, Bangkok
*URL*: www.languageonthemove.com/recent-posts/partnership-with-h-i-s-tours
*Commemorative Address*: Former Prime Minister of Thailand H.E. Mr. Abhisit
Vejjajiva
*Keynote Lecture*: Professor Ingrid Piller, Macquarie University, Australia

*FORUM DESCRIPTION
*Recent years have seen an unprecedented growth in tourism in Thailand. In
addition to well-established markets such as the UK, Germany, Japan and
Malaysia, rapidly increasing numbers of tourists are arriving from China,
Russia and India. Towards the launch of the ASEAN Economic Community in
2015, both tourists, and tourism and hospitality workers are expected to
arrive from newly emerging markets such as Vietnam, Cambodia and Myanmar,
adding even more linguistic diversity to the already multilingual tourism
landscape and peoplescape.

The ongoing tourism boom thus presents both a tremendous economic
opportunity and a linguistic challenge to the nation – how can Thailand
effectively attract and cater for tourists from linguistically diverse
backgrounds, and meet their needs and desires satisfactorily while ensuring
their safety? Tourism is made up of language- or communication-based
practices, be they tourist-service provider interaction, promotion of
destinations, signage in tourist attractions or guidebooks. Yet, the role
of language and communication in tourism has largely been left out of the
ongoing discussion on the future of Thai tourism.

Sponsored by H.I.S. Tours Co., Ltd. and co-hosted by the Graduate School of
Business  <http://www.grad.au.edu/>and the Graduate School of
English<http://www.gse.au.edu/>,
this special one-day forum is the nation’s first attempt to bring
linguists, tourism scholars and industry representatives to tackle the
challenge of increasing linguistic diversity in the tourism industry in
Thailand.

*PROGRAM*
4:00 – 4:15   Welcome note: President Brother Bancha Saenghiran
4:15 – 5:00   Commemorative Address: Former Prime Minister His Excellency
Mr. Abhisit Vejjajiva
5:00 – 5:45   Keynote Lecture: Professor Ingrid Piller, Macquarie
University, Australia
5:45 – 6:45   Panel discussion: Moderator: AJ. Glen Chatelier, Director of
the Office of International Affairs
6:45 – 7:00   Closing address: Dr. Kitti Phothikitti, Dean of the Graduate
School of Business
[image: Inline images 1][image: Inline images 2]

-- 
*
Kimie Takahashi, PhD
*
*
*
*Lecturer*
Graduate School of English
ASSUMPTION UNIVERSITY <http://www.au.edu/>
Bangkok, Thailand
Phone: +66 (0)8 2596 7582
*
*[W] www.languageonthemove.org
[F] www.facebook.com/languageonthemove
[T] www.twitter.com/lg_on_the_move <http://twitter.com/lg_on_the_move>

*Language Learning, Mobility and Tourism: *
*Thailand on the Move towards ASEAN 2015*
*www.languageonthemove.com/language-mobility-and-tourism*
*

Japanese on the Move*: Life Stories of Transmigration
www.languageonthemove.com/japanese-on-the-move
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