Cognitive Models in Language and Thought (Ed. by René Dirven, Roslyn Frank, and Martin Pütz) (2003)

[Julia Ulrich]

New from Mouton de Gruyter!

>From the Series
COGNITIVE LINGUISTICS RESEARCH

Series Editors: René Dirven, Ronald W. Langacker, and John R. Taylor


COGNITIVE MODELS IN LANGUAGE AND THOUGHT
Ideology, Metaphors, and Meanings

Edited by René Dirven, Roslyn Frank, and Martin Pütz

2003. xii, 420 pages. Cloth. ? 118.00 / sFr 189.00 / approx. US$ 130.00
ISBN 3-11-017792-7
(Cognitive Linguistics Research 24)

The volume offers a number of representative papers on cognitive models that are invoked when people deal with questions of social identity, political and economic manipulation, and more general issues such as the genomic discourse.

The volume shows that Cognitive Linguistics has further explored the idea that we think about social reality in terms of models - 'cognitive/cultural models' or 'folk theories'. The book demonstrates that the technical apparatus of Cognitive Linguistics can be used to analyze the various ways our conception of social reality is shaped by underlying cognitive and/or cultural models or patterns of thought, and also looks into how this is done. The new inroad the volume wants to pursue is the deliberate and explicit orientation towards a cognitive sociolinguistics, or more generally, a cognitive semiotics.

René Dirven is Professor Emeritus at the University of Duisburg, Germany.

Roslyn Frank is Professor Emeritus at the University of Iowa, USA.

Martin Pütz is Professor at the University of Koblenz-Landau, Germany.


FROM THE CONTENTS:

René Dirven, Roslyn M. Frank and Martin Pütz 
Introduction: Categories, cognitive models and ideologies 

I COGNITIVE MODELS OF LINGUISTIC VARIATION

Dirk Geeraerts
Cultural models of linguistic standardization 

Gitte Kristiansen 
How to do things with allophones: Linguistic stereotypes as cognitive reference points in social cognition 

II COGNITIVE MODELS OF CULTURAL/SOCIAL IDENTITIES

Roslyn M. Frank
Shifting identities in Basque and Western cultural models of Self and Being 
Oyinkan Medubi
Language and ideology in Nigerian cartoons 

Otto Santa Ana
Three mandates for anti-minority policy expressed in U.S. public discourse metaphors 

Lewis Sego
Has the consciousness of modern industrial societies rendered "housewife" no longer a value-free cultural model? 

III COGNITIVE MODELS AS COVERT IDEOLOGIES

Hans-Georg Wolf and Frank Polzenhagen
Conceptual metaphor as ideological stylistic means: An exemplary analysis 
Michael White and Honesto Herrera
Metaphor and ideology in the press coverage of telecom corporate consolidations

IV COGNITIVE MODELS IN COVERT SOCIAL DEBATES

Andreas Musolff
Ideological functions of metaphor: The conceptual metaphors of health and illness in public discourse 

Craig A. Hamilton
Genetic roulette: On the cognitive rhetoric of biorisk 

Brigitte Nerlich and Robert Dingwall
Deciphering the human genome: The semantic and ideological foundations of genetic and genomic discourse


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