TEXT 24/3, 2004 Special Issue: Media Discourse - Extensions, Mixes, and Hybrids

[Julia Ulrich]

TEXT 
an interdisciplinary journal for the study of discourse
Edited by Srikant Sarangi 
ISSN 0165-4888


Volume 24, Issue 3 (2004)

SPECIAL ISSUE: MEDIA DISCOURSE - EXTENSIONS, MIXES, AND HYBRIDS. 
Edited by Jan-Ola Östman and Anne-Marie Simon-Vandenbergen

SRIKANT SARANGI 
Editorial: Mediated interpretation of hybrid textual environments 

JAN-OLA ÖSTMAN and ANNE-MARIE SIMON-VANDENBERGEN 
Introduction 

FRIEDRICH UNGERER 
Ads as news stories, news stories as ads: The interaction of advertisements and editorial texts in newspapers 

MIKE REYNOLDS 
How does Monsanto do it? An ethnographic case study of an advertising campaign 

GERDA LAUERBACH 
Political interviews as hybrid genre 

ANNE-MARIE SIMON-VANDENBERGEN 
Intersubjective positioning in talk shows: A case study from British TV 

JAN-OLA ÖSTMAN 
The postcard as media 

GUNTHER KRESS 
Commentary: Media discourse-extensions, mixes, and hybrids: Some comments on pressing issues 


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