LPGA: Non-English-speaking players need not apply

[Francis Hult]

Globe and Mail

 

Non-English-speaking players need not apply

 

The LPGA Tour has a major marketing and sponsorship problem because many of its top players are either not fluent in English or don't speak it at all. That's why it announced yesterday that it will insist its players speak English to a certain standard or face suspension of their membership. The LPGA informed its tournaments through a notice from the office of Mindy Moore, the LPGA's senior vice-president of professional development and member services. A source provided a copy to The Globe and Mail.

 

According to the notice, a player must "meet the required level of [English] communication" by the end of her second year of membership, thereby ensuring that "all members communicate with our core audiences - fans, sponsors, media - in English throughout their careers on the LPGA."

 

Full story:

http://www.globesports.com/servlet/story/RTGAM.20080826.wsptrube26/GSStory/GlobeSportsGolf/home

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