Berlitz to Launch New Language Learning Program, Earworms MBT
Francis Hult
francis.hult at UTSA.EDU
Mon Feb 18 17:03:38 UTC 2008
PR Newswire
Berlitz to Launch New Language Learning Program, Earworms MBT
Berlitz is pleased to announce the addition of the best-selling range of audio-books, Earworms Musical Brain Trainer (MBT). Renowned as one of the world's premier foreign language organizations, Berlitz is bringing this groundbreaking concept to North American retail outlets beginning March 2008.
Earworms MBT takes an entirely new and innovative approach to language learning. Based on the science behind catchy songs that become stuck in one's head (the auditory cortex), Earworms works by pairing melodic music with soft spoken foreign words, phrases and their translations. The result: an incredibly effective method for learning conversational foreign languages by simply listening. Unlike other language programs, which require intense grammar exercises and repetitive drills, the Earworms method requires minimum concentration. The trainer is user-friendly, effective, and relaxing, allowing the listener to unwind while simultaneously learning a new language.
Full story:
http://new.yachtchartersmagazine.com/read/501274.htm
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