Crazy English: How China's language teachers became big celebrities
Francis Hult
francis.hult at utsa.edu
Mon Aug 31 19:54:56 UTC 2009
The Independent
Crazy English: How China's language teachers became big celebrities
Two billion people are learning English worldwide, and a huge proportion of them are in China.
And sometimes it seems like most of these eager students are learning from Li Yang, who is the true folk hero of the English-language-training business. Li founded the "Crazy English" movement, which now involves him visiting a dozen cities a month and lecturing in English to crowds of up to 30,000 people. His books sell in the millions.
The principle is that "you can't learn to swim in a classroom" - so "Crazy English" teaches language learning as a form of mass activity.
Full story:
http://www.independent.co.uk/news/world/asia/crazy-english-how-chinas-language-teachers-became-big-celebrities-1777545.html
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