How Learning An Additional Language Could Influence Your Business

[Francis Hult]

Forbes



How Learning An Additional Language Could Influence Your Business



The majority of American entrepreneurs view English as the global language and the international language of business. This idea tends to feed the misconception that Americans don’t need to invest time and effort in language learning in their education and business strategies. Because of this (in addition to America’s geographic isolation), America is a shockingly monolingual nation. Only 18% of Americans speak more than one language, versus 56% of Europeans according to research from the European Commission.



This thinking is seriously undermining America’s economic potential, experts believe. The U.S. Committee on Economic Development (CED) suggests that American businesses lose more than $2 billion a year to language or cultural misunderstandings.



Full story:
http://www.forbes.com/sites/cherylsnappconner/2014/04/17/how-learning-an-additional-language-could-influence-your-business/
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