Dodge Ultimate Guy contest

[Mary Bucholtz]

Dear all,

One of my undergrads sent me the following. If you click the link, you can
get to the nomination form for the Dodge Ultimate Guy contest--a great
opportunity to challenge gender stereotypes, for those so inclined...

Best,

Mary

I thought you may be interested in the results of the Dodge
trucks' "Ultimate Guy" survey, which according to Dodge found that:

"U.S. women want the "man" back in manly"

"90% of women prefer a regular, capable and laid back guy to just 5%
still wanting the hip, fashion conscious 'metrosexual' male"

The number one trait women wanted in their ideal man was
DEPENDABILITY(92%), and in a close second, women said their ideal man
can make them laugh (88%)

**This next FIND is quite interesting, and indicative of the company's
vested monetary interest:
" 'Cab' means truck, not Cabernet: Women want a man who spends his
money on his car or truck, not fine wines (45 percent to 18 percent)"

"As to how a woman's ideal guy prefers to spend his free time, the
survey found women would rather he spend more time hanging a mirror
than standing in front of one. Home improvement projects ranked number
one at 72 percent, as compared to spending time on their appearance by
shopping for clothes (10 percent) or working out with a personal
trainer (9 percent)."

"Shopping for Milk, Eggs, Shampoo: 75 percent of women said they want
a guy who buys his shampoo at the same place he gets all his milk and
eggs. Only 17 percent of women want a man who buys his products at
salons."

and MOST INTERESTINGLY
"Rough Hands Rule: 61 percent of women prefer their man's hands to be
rough and hard-working opposed to well manicured (39 percent)"

All of this information is on the website:
http://www.off-road.com/dodge/news/2005_03/ultimateguy.html
and the methodological data is available @
http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&story


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Mary Bucholtz, Associate Professor
Department of Linguistics
3607 South Hall
University of California
Santa Barbara, CA 93106-3100
phone: (805) 893-5415
fax: (805) 893-7769
http://www.linguistics.ucsb.edu/faculty/bucholtz/
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