'Boyfriend style'

[Lemos De Carvalho Elias, Ana Sofia]

Dear Jane

Here's an online fashion site which might be of interest, if you haven't come across it yet: ASOS http://www.asos.com/

This is a search using "boyfriend style": http://www.asos.com/search/Boyfriend-Style?hrd=1&q=Boyfriend+Style&RecentSearchesUsed=true

One can also tick "Boyfriend style" to refine a search for a particular fashion item.

Additionally page 6 of the latest issue of ASOS's magazine displays an ad for a pair of "boyfriend" jeans: http://www.asos.com/Women/Magazine/Womens-Magazine-Asos/Cat/pgehtml.aspx?cid=6200&WT.ac=Nav_Magazine&via=top

Hope this is useful.

All the best for the research - it sounds like a very interesting project.

Best wishes,
Ana Sofia Elias
________________________________
From: International Gender and Language Association [GALA-L at LISTSERV.LINGUISTLIST.ORG] on behalf of Sunderland, Jane [j.sunderland at LANCASTER.AC.UK]
Sent: 23 November 2012 06:11
To: GALA-L at LISTSERV.LINGUISTLIST.ORG
Subject: [GALA-L] 'Boyfriend style'

Dear all

An undergraduate student of mine, Grace Harper, is writing her dissertation on the construction of women and girls in ads for ‘boyfriend style’ fashion, and blogs and magazine features which talk about this.

We haven’t been able to find any academic work on this particular category, but would be delighted to know of any.

In addition, any references/links anyone can send to ads or features, as data on ‘boyfriend style’, would also be most gratefully received.

With best wishes to all

Jane Sunderland


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