Consumers Ready for Multimedia Mobile Phones (fwd)

[phil cash cash]

Consumers Ready for Multimedia Mobile Phones
http://www.prweb.com/releases/Jan%20/9/prweb199515.htm

New research from The Diffusion Group finds that consumers are ready to
buy mobile phones that also support audio or video service.

Dallas, TX (PRWEB via PR Web Direct) January 19, 2005 -- A new report
from consumer technology think-tank, The Diffusion Group, finds that
consumers are increasingly comfortable with the idea of listening to
music of viewing video on their mobile phones. This should come as
welcome news to the hundreds of IC, software, and hardware vendors
looking to exploit this space.

"Consumer Comfort with Using a Media Phone," the latest report from TDG
Research, finds that among Internet households who also use a cell
phone, 42% would be comfortable listening to music and 30% would be
comfortable watching TV or movies on their cell phone.

“More than 70% of US households in general, and 93% of Internet
households in particular, now own at least one cell phone,” says Dale
Gilliam III, analyst with The Diffusion Group. “Among Internet
households, enjoying digital mobile multimedia is becoming increasingly
attractive. Consumers are looking for convenient ways to access their
digital media and the mobile phone offers an intuitive, familiar, and
comfortable form factor through which to enjoy this content.”

The following are some of the key findings from the study:
•    Among Internet households who own a cell phone, more than 25% are
interested in having a digital music player on their cell phone.
•    Among those Internet households likely to cancel their landline
phone service and go “mobile only,” 53% are comfortable listening to
music on their cell phone, while 38% are comfortable watching TV or
movies.
•    Among the various age groups, younger heads-of-household are most
comfortable with the idea of consuming multimedia content on their
mobile phone. Almost 60% of 18 to 24 year-old Internet
heads-of-household are comfortable listening to music on their cell
phone, while 46% watching TV or movies.

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TDG’s new report, "Consumer Comfort with Using a Media Phones," offers a
statistical glimpse into the future market for mobile
multimedia-enabled cell phones. The report is available on TDG
Research’s website at www.tdgresearch.com.