Raiders To Broadcast Game In Navajo (fwd)

[phil cash cash]

Raiders To Broadcast Game In Navajo
http://abclocal.go.com/kgo/story?section=raiders&id=3763183

Dec. 27 - BCN - Although local fans may have given up on the Oakland
Raiders this year because of their lousy record, the football team is
hoping to boost its radio audience by having its final game of the year
broadcast in Navajo.

The Raiders have one of the worst records in the National Football
League, with four wins and 11 losses, and rumors are swirling that they
will fire their coach, Martinez native Norv Turner, after only his
second season on the job.

But team officials say they're excited that the team's game against the
New York Giants on Saturday will be broadcast on radio station KTNN,
which is based in Window Rock, Ariz., and bills itself as "The Voice of
the Navajo Nation."

The station, which is at 660 on the AM dial, broadcasts a 50,000-watt
signal that reaches the entire western United States and northern
Mexico.

Saturday's broadcast will mark the second time that a Raiders game will
be heard in Navajo. The team's Nov. 13 home game against the Denver
Broncos was also broadcast in the Native American language, and Raiders
officials say it was well received.

Raiders chief executive Amy Trask said in a statement, "This presents an
exciting opportunity to unite the Raider Nation with the voice of the
Navajo nation. This association is yet another example of our
commitment to our global fan base and our ever-expanding multicultural
initiatives."

L.A. Williams and Ernie Manuelito, winners of the 1996 Native American
Journalism Association award for the best bilingual sportscasters, will
call the action for KTNN, as they did for the Raiders-Broncos game.

Jay Allen, the station's program director, said, "KTNN has been
broadcasting as the Voice of the Navajo Nation for the last 20 years
and is proud to be broadcasting the Raiders game in the Navajo language
for a second time."

The Raiders have broadcast every regular-season game in Spanish for the
past four years.

In addition, the team offers exclusive online content in Spanish at
http://www.raidersenespanol.com, and in 2004 became the first NFL team
to publish original content in four languages, adding Chinese and
German at http://www.raidersinchinese.com and
http://www.raidersingerman.com.

The Raiders also offer an international T-shirt that features a famous
phrase by owner Al Davis: "Just Win Baby!"

The T-shirt, the first of its kind in the NFL, features 11 different
languages: Spanish, German, Italian, Chinese (Mandarin), Japanese,
Korean, French, Greek, Tagalog, Russian and English.

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