Indigenous communication gains strength (fwd link)

[Phil Cash Cash]

Indigenous communication gains strength

Orsetta Bellani
*10/24/2013*


*Native communities demand media that incorporates their worldview.*

In Latacunga, capital of Ecuador’s Cotopaxi province, the antenna for Tv
MICC stands beside the one for state television. It’s a symbolic victory
for the country’s first Kichwa-language television station, which started
operating in 2009 following an initiative by the Cotopaxi Indigenous and
Campesino Movement (MICC). After four years, the station is second in
ratings in this central province of roughly 600,000 residents.

The channel, which was able to face private and public media and push them
to change their agendas and programming, has achieved more than symbolic
victories.

“At first, they looked down at us as the ‘indigenous channel,’ then they
grew concerned because we had a good product with a strong signal, and we
were well received by the people,” told*Latinamerica Press* MICC
communicator José Venegas.

Access full article below:
http://lapress.org/articles.asp?art=6898
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