21ST CENTURY EXPANDS SPANISH LANGUAGE INTERNET SERVICES

[Harold F. Schiffman]

21ST CENTURY EXPANDS SPANISH LANGUAGE INTERNET SERVICES; ONLY TOP
INSURANCE COMPANY IN CALIFORNIA TO PROVIDE QUOTES & PURCHASE CAPABILITIES
IN SPANISH


WOODLAND HILLS, Calif.--(HISPANIC PR WIRE - BUSINESS WIRE)--Jan. 29,
2003--Furthering the company's commitment to serving California's Latino
communities and recognizing the ever increasing use and popularity of the
Internet, 21st Century Insurance (NYSE:TW) expanded its Spanish language
web site this week at http://www.21st.com. On the expanded web site,
Latino customers will now be able to obtain a real-time insurance quote
and directly purchase an automobile insurance policy in Spanish. Of the
top ten insurance companies in California, 21st is the first and only
insurance company to provide such a service.

While maintaining and expanding operations in the western region, 21st's
primary business is focused on the California market where Latinos
currently comprise 32 percent of the population and, according to the most
recent Census figures, are the fastest growing segment of the state's
population. Furthermore, the Latino community has emerged as one of the
fastest growing segments of the Internet population in recent years.
According to comScore Networks, a global leader in analyzing and tracking
Internet behavior, the U.S. Latino Internet population grew by 19% from
2001 to 2002, a rate more than three times that of the non-Latino online
population. "Providing our Spanish language customers the opportunity to
obtain a quote and buy a policy completely online is an important step in
our Latino marketing and communications efforts, which began in earnest
with the launch of 21st's first-ever Spanish language television
campaign,"  said John Ingersoll, vice president of marketing for 21st
Century Insurance. "We have committed ourselves to providing
Spanish-speaking consumers with a completely bilingual experience and the
new web functionality is a major step towards that goal."

With Latino customers representing nearly 20% of new customers, 21st has
experienced significant sales growth in the Latino community since
launching its Latino marketing initiative in May 2002. Customers can reach
the Spanish language web site by visiting www.21st.com and linking
directly to the Spanish section from the home page. Founded in 1958, 21st
Century Insurance is a pioneer of the direct-to-consumer marketing of
personal automobile insurance, serving customers in California, Arizona,
Nevada, Oregon and Washington. The company provides full service 24 hours
a day, 365 days a year at 1-800-211-SAVE and its company web site,
www.21st.com. 21st Century Insurance insures more than 1.1 million
vehicles in California, holds an A+ (Superior) financial rating from A.M.
Best, the world's oldest independent insurance rating and information
service, and an A+ from Standard and Poors.

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