Article available: "Public Service Broadcasting as an Infrastructure of Translation in the Age of Cultural Diversity"

Harold Schiffman hfsclpp at
Fri Jul 4 12:40:35 UTC 2008

Convergence: The International Journal of Research into New Media
Technologies, Vol. 14, No. 3, 323-333 (2008)
DOI: 10.1177/1354856508091084
(c) 2008 SAGE Publications

Public Service Broadcasting as an Infrastructure of Translation in the
Age of Cultural Diversity
Lessons for Europe from SBS Australia
Aneta Podkalicka
Queensland University of Technology, Australia, apodkalicka at

This article investigates a redefined socio-cultural role of European
public service broadcasting as an infrastructure of translation in
times of globalization, migration and the proliferation of new media
providers. Drawing upon research into multilingual broadcasting in
Europe and Australia, and in particular a case study of Special
Broadcasting Service Australia (SBS), it argues for an ongoing
relevance of European public service broadcasting (PSB), albeit within
wider conceptions of translingual, transnational or European
citizenship. It is proposed that of the two versions of translation,
institutional in the EU and mediated in Australia respectively, the
mediated version has achieved higher success in communicating
diversity across hybrid communities. The main point raised here is the
importance of `connections' and, within the framework of `cultural
diversity' and `multilingualism' in Europe, arguably at the expense of
`Europeanness'. The concept of translation allows thought beyond a
single language but also beyond diversity and towards interlingual
communication and `mutual intelligibility'. As such it is useful to
inform a community-building media policy for Europe as a necessary
alternative to the historically dominant top-down EU language policy.

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