Ukraine: Custom language courses in demand

Harold Schiffman hfsclpp at gmail.com
Thu Jul 31 17:04:30 UTC 2008


Forwarded From: edling at lists.sis.utsa.edu


Kyiv Post



Custom language courses in demand



The increased presence of foreign investors, particularly English­speaking
businesses, into the country's markets has fueled the language school
market's robust annual 20­30 percent growth. Increasingly, Ukrainian
professionals, companies and families recognize the importance of foreign
language skills, and not just English. "Professionals with a good command of
English earn a minimum of 15 to 20 percent more than those who do not,"
notes Yulia Shilova, marketing manager for Speak Up, an English ­language
school.



Increasingly, both individual students and corporate clients are demanding
more focused, business­centric language training. Most top­line schools have
responded and have begun to offer custom courses such as English for
call­centers, lawyers, human resources, tourism and real estate development.
"Most language schools have realized the importance of opening
business­English branches in house," says Mike Bell, co­owner of the Phoenix
­English center.



Full story:

http://www.kyivpost.com/business/industglance/29333/




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