Disney sees big market for schools venture in China

Harold Schiffman haroldfs at gmail.com
Sat Nov 15 15:19:57 UTC 2008

 Forwarded  From: edling at lists.sis.utsa.edu


Disney sees big market for schools venture in China

Walt Disney, the international media and entertainment giant, has
opened its first English language school in Shanghai in a bid to break
into China's growing English language education market.

The school opened its doors at the end of September with classes for
children aged two to 11 taught by teachers recruited from North
America and local bilingual teaching assistants.

According to a survey conducted by Disney, Shanghai parents are
willing to spend up to 20% of their annual income - more than $1,000 -
on their children's English-language learning.

Full story:



 Harold F. Schiffman

Professor Emeritus of
 Dravidian Linguistics and Culture
Dept. of South Asia Studies
University of Pennsylvania
Philadelphia, PA 19104-6305

Phone:  (215) 898-7475
Fax:  (215) 573-2138

Email:  haroldfs at gmail.com


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