USDA and Ad Council Announce New Spanish-Language PSAs Featuring Disney's Jungle Book Characters to Target Hispanic Families

Harold Schiffman hfsclpp at
Wed Oct 15 18:52:16 UTC 2008

 USDA and Ad Council Announce New Spanish-Language PSAs Featuring
Disney's Jungle Book Characters to Target Hispanic Families

By: PR Newswire
Oct. 15, 2008 01:00 PM

Research shows many Hispanic Families are Still Unclear About How to
Live Healthfully

NEW YORK, Oct. 15 /PRNewswire/ -- The Advertising Council in
partnership with the United States Department of Agriculture's Food
Nutrition and Consumer Services recently launched new Spanish-language
public service advertisements (PSAs) designed to motivate Hispanic
families to lead a healthy lifestyle that includes good nutrition and
adequate physical activity. The campaign prominently features
characters from the beloved Disney's, Jungle Book.

To view the Multimedia News Release, go to:

A recent survey conducted on behalf of the Ad Council's Coalition for
Healthy Children shows that parents continue to be deficient when it
comes to knowing how to foster healthy lifestyle habits in the home,
with 39% of all mothers surveyed reporting that they are unclear about
which foods are considered healthy for their families. Furthermore,
Hispanic parents show greater disparities, with 49% of Hispanic
parents reporting that they are unclear about which foods are healthy
for their families. Research indicates that being overweight during
childhood and adolescence is associated with obesity during adulthood,
and can lead to serious health problems such as heart disease,
hypertension, diabetes and some types of cancer.

"The combination of proper nutrition and daily physical activity are
critical for a healthier lifestyle," said USDA's Deputy Under
Secretary for Food, Nutrition and Consumer Services' Kate Houston.
"Overweight and obesity affects all of us -- particularly our
children. It is time for all of us to work together to ensure a
healthier future for our most precious resource, our children."

"I am thrilled about this wonderful and informative campaign to
educate Hispanic parents and children about nutrition. The PSAs are
both motivating and entertaining and I'm confident that they will
inspire families throughout the nation to make the necessary changes
to lead a healthier lifestyle," said Peggy Conlon, President and CEO
of The Advertising Council.

The new Spanish-language PSAs encourage Americans to visit the
campaign's website,, where mothers and caregivers
can obtain information and realistic tips for making and sustaining
healthy choices for their children.

The new PSAs will be distributed to media outlets nationwide this
month to appear in advertising time and space donated by the media.

U.S. Department of Agriculture

The U.S. Department of Agriculture (USDA) provides leadership on food,
agriculture, natural resources, and related issues based on sound
public policy, the best available science, and efficient management.

The department increases food security and reduces hunger in
partnership with cooperating organizations by providing children and
low-income people access to food, a healthful diet, and nutrition
education in a manner that supports American agriculture and inspires
public confidence.

The Advertising Council

The Ad Council ( is a private, non-profit
organization that marshals talent from the advertising and
communications industries, the facilities of the media, and the
resources of the business and non-profit communities to produce,
distribute and promote public service campaigns on behalf of
non-profit organizations and government agencies in issue areas such
as improving the quality of life for children, preventive health,
education, community well-being, environmental preservation and
strengthening families.

SOURCE Ad Council

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