[lg policy] Crazy English: How China's language teachers became big celebrities

[Harold Schiffman]

 Forwarded From:: edling at lists.sis.utsa.edu


The Independent



Crazy English: How China's language teachers became big celebrities



Two billion people are learning English worldwide, and a huge
proportion of them are in China.



And sometimes it seems like most of these eager students are learning
from Li Yang, who is the true folk hero of the
English-language-training business. Li founded the "Crazy English"
movement, which now involves him visiting a dozen cities a month and
lecturing in English to crowds of up to 30,000 people. His books sell
in the millions.



The principle is that "you can't learn to swim in a classroom" - so
"Crazy English" teaches language learning as a form of mass activity.



Full story:

http://www.independent.co.uk/news/world/asia/crazy-english-how-chinas-language-teachers-became-big-celebrities-1777545.html






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