[lg policy] thesis: The EFFECT OF GENDER STEREOTYPES IN LANGUAGE ON ATTITUDES TOWARD SPEAKERS

[Harold Schiffman]

EFFECT OF GENDER STEREOTYPES IN LANGUAGE ON ATTITUDES TOWARD SPEAKERS

Christy L. Dennison, M.A. University of Pittsburgh, 2006

This study uses a matched guise technique to elicit evaluations of men
and women fromparticipants based solely on what they hear. Four
speakers (two men and two men) created tworecordings, one in which
they incorporated “women’s language” into their speech and the
otherusing “standard” language. One hundred university students
listened to each recording andevaluated the speaker in terms of twelve
personality traits. Results showed a significant difference in how
male and female speakers were perceived, regardless of the language
stylethey employed. Women’s language and “standard” language were also
perceived differently regardless of speaker gender.iii

More at:
http://www.pdfqueen.com/html/aHR0cDovL2V0ZC5saWJyYXJ5LnBpdHQuZWR1L0VURC9hdmFpbGFibGUvZXRkLTA0MjUyMDA2LTEzMzE0MS91bnJlc3RyaWN0ZWQvQ0xEZW5uaXNvbkVURDIwMDZWZXJzaW9uMi5wZGY=
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