[lg policy] bibitem: Communication policy, corporate language policy and corporate information portal: A Holy Trinity in corporate communications?

[Harold Schiffman]

Communication policy, corporate language policy and corporate
information portal: A Holy Trinity in corporate communications?

Document Information:Title:	Communication policy, corporate language
policy and corporate information portal: A Holy Trinity in corporate
communications?

Author(s):	Henrik Simonsen, (Copenhagen Business School, Frederiksberg, Denmark)

Citation:	Henrik Simonsen, (2009) "Communication policy, corporate
language policy and corporate information portal: A Holy Trinity in
corporate communications?", Journal of Communication Management, Vol.
13 Iss: 3, pp.200 - 217

Keywords:	Business policy, Communication management, Corporate
communications, Denmark, Information strategy, Language
Article type:	Research paper
DOI:	10.1108/13632540910976662 (Permanent URL)
Publisher:	Emerald Group Publishing Limited

Abstract:	

Purpose – The aim of this paper is to discuss a theoretical framework
for increased integration of a company's communication policy,
corporate language policy and corporate information portal with a view
to facilitating communication management.

Design/methodology/approach – The paper draws on selected theoretical
contributions on corporate language policy with special emphasis on
theoretical considerations on the type of language policies developed
and implemented in companies and organisations and on corporate
communication with special emphasis on van Riel's common starting
points. The empirical basis of the paper is a triangulation of
questionnaire data, content analysis data and interview data.

Findings – The paper argues that corporate communication has not
sufficiently included the operational part of a company's corporate
communication. The paper makes the case for a theoretical integration
framework based on van Riel's common starting points (CSPs), and
argues that corporate communication also needs to include the
corporate language policy and the corporate information portal,
defined as a modern information directory offering communicators
concrete communication data for use in concrete text production
situations.

Originality/value – The paper proposes a CSP-based theoretical
integration framework and makes the case for a Holy Trinity in
corporate communications based on the communication policy, the
corporate language policy and the corporate information portal.

http://www.emeraldinsight.com/journals.htm?issn=1363-254X&volume=13&issue=3&articleid=1805870&show=ref&PHPSESSID=vpurgdtmt0mo1lbs7icpbhsn63

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