[lg policy] Lecture: Language Policy/Practice Seminar Series: Hinglish in the Indian Media - Linguistic Hegemony or Hybridization?

[Harold Schiffman]

Language Policy/Practice Seminar Series: Hinglish in the Indian Media
- Linguistic Hegemony or Hybridization?
21 April 2010, 17:30 - 19:30

Event Type: Seminar

Speakers

Professor Daya Thussu, University of Westminster

Daya Thussu is Professor of International Communication and the
Co-Director of the India Media Centre at the University of
Westminster. Among his key publications are: Internationalizing Media
Studies (Routledge, 2009); News as Entertainment: The Rise of Global
Infotainment (Sage, 2007); Media on the Move: Global Flow and
Contra-Flow (Routledge, 2007); International Communication -
Continuity and Change, second edition (Hodder Arnold, 2006) and
Electronic Empires - Global Media and Local Resistance (Arnold, 1998).
He is the founder and Managing Editor of the Sage journal Global Media
and Communication.

Description

The rapid globalization of television and new media and the resultant
impact of Western culture on Indian media has created a new model of
hybridisation. One outcome of this media marriage is the development
of Hinglish, a mixture of English - the language of international
media - and Hindi, the most widely used language in India. This
presentation will examine the rise of Hinglish as a new language in
the media and discuss its implications for other languages in India as
well as well of those of Indian diaspora.

Venue : Room G37 (Senate House, Ground Floor)

http://www.sas.ac.uk/events/view/7417?utm_source=twitterfeed&utm_medium=twitter

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