[lg policy] US: Michael Steele (Afr-Am, Chair of Republican Nat'l Cttee) & the Black Vote
Damien Hall
djh514 at YORK.AC.UK
Fri Sep 17 17:57:09 UTC 2010
A nice blog-post on the effect of language on and in politics, with
particular reference to Michael Steele's efforts to connect with
African-American voters. In January 2009, Steele was elected the first
African-American Chairman of the Republican National Committee (and still
holds the position). The post is from Word, 'the online journal on African
American English', based at New York University.
Damien
http://africanamericanenglish.com/2010/09/17/michael-steele-and-the-black-vote/
Michael Steele and the Black Vote
September 17, 2010
tags: Michael Steele, black Republicans, GOP, race politics, rhetoric
by Zeke
Michael Steele, the 63rd Chairman of the Republican National Committee
(RNC), wants many things. And he has drafted a plan to get black people to
vote Republican-speak their language.
Michael Steele.
When he became RNC Chairman, Steele articulated the contours of a strategy
that involved speaking to black voters according to their own cultural
idiom. He referred to hip-hop and used AAE vocabulary in order to describe
what he had in mind. In the time since the statement of these ambitions,
the specifics of this supposed public relations campaign have failed to
materialize. Readers, if you can think of something the RNC has done that
features black culture, post it below, but I find myself scratching my
head.
It seems Steele encountered a critical obstacle of code switching. While
concerns over policy likely account for much of the gap between Republican
candidates and African American voters, the RNC Chairman sensed that
cultural differences exacerbated the separation. He recognized that beyond
being represented by a politician's voting record in legislature, citizens
like to feel that a candidate represents them. They seek a familiarity of
voice and image. It made sense for Steele to announce an interest in
overcoming the divide, but somehow the movement to do so has failed to
materialize. Where is the use of African American English in Republican
rhetoric? Where are the black Republicans appearing in great numbers? Where
is the prominent conservative figure who makes the plight of the modern
African American a top priority? Somewhere along the line, Steele's
comrades have abandoned his idea.
It might have something to do with how unconvincing Steele is as a
meaningful participant in black culture. His speech does not frequently
display features of AAE, and when he does express himself in that manner,
the results can seem forced and awkward. Study has shown that speakers of
AAE judge verbal performance with a keen ear for authentic voice. When
Steele says "y'all" with all the natural ease of Rush Limbaugh, he does not
inspire confidence in his target demographic.
The politics of language always affect the politics of government, and this
holds true in the case of African American English. If a speaker's
rhetorical olive branches don't have the desired effect, he can't hope to
explain away policies that his audience dislikes. In fact, such a speaker
even risks the threat of parody.
--
Damien Hall
University of York
Department of Language and Linguistic Science
Heslington
YORK
YO10 5DD
UK
Tel. (office) +44 (0)1904 432665
(mobile) +44 (0)771 853 5634
Fax +44 (0)1904 432673
http://www.york.ac.uk/res/aiseb
http://www.york.ac.uk/depts/lang/people/pages/hall.htm
DISCLAIMER: http://www.york.ac.uk/docs/disclaimer/email.htm
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