[lg policy] Global popularity of Korean language surges

[Harold Schiffman]

Global popularity of Korean language surges

Monday, Jul 23, 2012

More than 10,000 were enrolled at King Sejong Institutes ? Korea's
state-run Korean language institutes operating overseas ? last year,
double the number of students registered when the language school was
established in 2009, according to the Culture Ministry. The institute
was founded in 2009 with 4,301 students enrolled at 17 branches in six
countries in 2009.

According to Ahn Mi-jung of the Korean Language Policy Division of the
Culture Ministry, the language schools, also known as Sejong Hakdang,
was established to serve the needs of Koreans living overseas.

However, the number of non-Korean students has been growing rapidly in
recent years as more become interested in Korean culture in response
to hallyu, a Korean cultural wave including K-pop and K-dramas.

Sejong Hakdang's LA branch, for example, did not receive many
non-Korean students when it opened. At the time, 75 per cent of its
students were Korean-Americans. But this year, 74 per cent of its
students are non-Korean. At its basic-level classes, more than 90 per
cent of the students are non-Koreans.

"We hope to see those who are interested in Korea's pop culture
deciding to learn the Korean language, and those who learn the Korean
language getting interested in Korea's pop culture at the same time,"
said a Korean Cultural Center Los Angeles official, who is in charge
of running Sejong Hakdang's LA branch.

"Aside from the hallyu effect, more people overseas are interested in
learning the Korean language as many Korean corporations have entered
the overseas market and therefore have created jobs for the locals,"
the official said.

The institute currently has 76 branches in 35 countries, including 17
in China, five in Vietnam, four in the US, three in Russia and Turkey,
and one in Nigeria.

The government plans to increase the number of Sejong Hakdang branches
to 90 by the end of this year, and to 200 by the year 2016, the
Culture Ministry said.

http://www.asiaone.com/News/AsiaOne%2BNews/Asia/Story/A1Story20120723-360696.html

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