[lg policy] Obama campaign touts health care reform in Spanish-language ads

[Harold Schiffman]

Obama campaign touts health care reform in Spanish-language ads

By Tovin Lapan (contact)

Wednesday, May 9, 2012 | 1:39 p.m.

The campaign to re-elect President Barack Obama announced Tuesday the
release of new Spanish-language television and radio ads that will
play in the battleground states of Nevada, Colorado and Florida. The
ads feature first-person accounts from Obama for America organizers
and supporters telling how they see the president’s policies aiding
Latino families and communities. The ads focus on Obama’s work on
health care and expanding health insurance coverage to a greater
segment of the population.

“With President Obama’s health care reform, young people can stay on
their parents’ plan until they’re 26...This reform was a priority for
the president, because he understands how important it is for working
families,” Obama for America organizer Ernesto Apreza says in Spanish
in an ad.
The Spanish-language ads are part of a nine-state, $25 million
campaign the Obama team announced this week. Previously, the campaign
spent $850,000 on ads in Spanish in the same three states to promote
the president’s education policies, according to political ad tracker
Smart Media Group.

In 2010, about 31 percent of the Hispanic population was not covered
by health insurance, compared to 12 percent of the non-Hispanic white
population. The majority of Hispanics, 51 percent, are in favor of the
Affordable Care Act while 35 percent of the general U.S. population
favors the health care reform law, according to polling firm Latino
Decisions. The president already enjoys an advantage over Republican
frontrunner Mitt Romney in polls of Hispanic voters. A Quinnipiac
University poll conducted in April showed Obama leading Romney 64
percent to 24 percent among Hispanics, similar to the results of a
recent Pew Research Center poll.

Romney’s campaign ran Spanish-language ads in advance of the Florida
primary but none since. On Tuesday, at a news briefing in Washington,
D.C., Republican National Committee Hispanic outreach director Bettina
Inclan caused a stir by suggesting that Romney had not yet decided
what his policy on immigration is. “I think as a candidate, to my
understanding, he’s still deciding what his position on immigration
is. I can’t talk about what his position is going to be,” Inclan said.
Later, Inclan backed off that statement on Twitter.

“I misspoke, Romney’s position on immigration is clear,” she wrote,
and included a link to a page covering immigration on Romney’s
campaign website. The GOP named Hispanic outreach directors in six
swing states — Nevada, Colorado, Florida, New Mexico, North Carolina
and Virginia.

http://www.lasvegassun.com/news/2012/may/09/obama-campaign-touts-health-care-reform-spanish-la/

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