[lg policy] Marvel Celebrates Free Comic Book Day in Spanish

[Harold Schiffman]

Marvel Celebrates Free Comic Book Day in Spanish
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*[image: Disney Acquires Marvel Comics For $4 Billion]
<http://languagemagazine.com/wp-content/uploads/2015/03/90195722.jpg>¡Feliz
día del cómic gratis!*

May 2nd is national Free Comic Book Day, and Marvel is offering for the
first time a free, multi-story, Spanish language edition, continuing a goal
of connecting to a more diverse readership. Last year Marvel teamed up with
iVerse Media to release the Marvel Global App that allows fans to download
older comics in 12 different languages: Chinese (simplified), Chinese
(traditional), Japanese, Korean, Spanish, French, Russian, Hindi, German,
Italian, Portuguese, and Hebrew. The Spanish language releases on Free
Comic Book Day however, will come out on the same day as the English
language versions, removing the usual delay caused by translation.

The Washington Post reported, “A sizable generation of American-born Latino
youngsters walk in both worlds, speaking English in school and Spanish at
home. For some Spanish-speaking parents, it can be hard to keep up with
their English-speaking kids as the next generation dives into American pop
culture. For those who like to take the commercial-culture journey with
their kids but have a language barrier, these comics could be the first
step to sharing a fun universe with their [children].”
Marvel is not only trying to cater to its growing international readership
but slowly adapting to the reality of the US population. Spanish is the
second most spoken language in the US after English, and since 1980 the
number of Spanish language speakers has increased by 210%. From the
introduction of Miles Morales, the new half-black half-Latino Spiderman,
Ms. Marvel, the Muslim Pakistani American superhero, to a female Thor, and
soon to be released all-female Avengers, Marvel has been shifting its
titles to be more inclusive of various languages, ethnicities, genders, and
faiths.

http://languagemagazine.com/?page_id=123272

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