[lg policy] Three Reasons Why Adopting a Welsh Language Policy Can Enhance Your Business

[Harold Schiffman]

Three Reasons Why Adopting a Welsh Language Policy Can Enhance Your Business
Welsh Language <http://businessnewswales.com/welsh-language/>
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Wolfestone <http://businessnewswales.com/author/wolfestone/> , 8th March
2017

This article has been submitted by Wolfestone <http://www.wolfestone.co.uk/>
.

The Welsh language is regarded as the greatest inheritance of Welsh people
and a rising number of Welsh companies are now integrating it into their
business plan. With Brexit bringing an air of economic uncertainty, 2017 is
expected to see more companies from various sectors investing in
bilingualism.

Below are just a few examples of why adopting a Welsh language policy can
help enhance your business.

*Demonstrate an understanding of the official status of the Welsh language
in Wales  *

Welsh is considered a distinct language dating back to the 6th century AD,
by which time Welsh speakers had made their way into what is now Wales by
the Anglo-Saxons. Ingrained within the culture of Wales, the Welsh language
signifies the history of the country, celebrating the Welsh and their
status as a community.

There are many organisations wanting to mainstream the use of Welsh within
their community, from the Welsh Language Commissioner to the Chambers of
Commerce and other business groups. Eager to cement social sustainability,
keeping the Welsh language alive gives focus to a community’s values and
aspirations, traditions and shared memories.

By joining this vision, you as a business display your consideration for
Welsh language and its effects on society, making the adoption of Welsh
much more than a marketing tactic.

*Indicate your respect for culture and community in Wales      *

Brand values go a long way in the modern world of business, with Welsh
consumers relating to companies that respect their culture. Proving that
your business invests both time and money in speaking to customers of
various languages, you can show that you consider the wider Welsh community
when running your business.

This can be achieved through bilingual content marketing strategies; a
service that translation firm, Wolfestone provides. Getting amongst a wider
target market whilst delivering a more defined marketing message, bilingual
content boasts a long list of benefits.

Whether you aim to translate white papers and web content into Welsh or
want to start with a simple “Bore da” and “Prynhawn da” on the phone, your
efforts will certainly be recognised.

*Promote an attractive working environment    *

Although a great deal of the benefits mentioned above surround marketing to
consumers, working with a Welsh strategy can also have a great impact on
sourcing local talent. Investing in Welsh can do wonders for your employer
brand, attracting a pool of talented Native Welsh speakers who want to join
your team.

If you are a Welsh business, working alongside local universities such as
UWTSD, Swansea University and Cardiff University can attract such
candidates, helping to stop the brain-drain to London.

If you require assistance with the implementation of a Welsh language
strategy, contact translation specialists Wolfestone today. Offering a
variety of Welsh translation services, they will be sure to help.

http://businessnewswales.com/3-reasons-adopting-welsh-language-policy-can-enhance-business/


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