[lg policy] Digital diplomacy – Launch of the Russian-language version of the France Diplomatie website

Harold Schiffman haroldfs at gmail.com
Sat Feb 10 10:54:18 EST 2018

Digital diplomacy – Launch of the Russian-language version of the France
Diplomatie website and Twitter account (9 February 2018)

In the context of the development of its foreign language digital
diplomacy, the Ministry for Europe and Foreign Affairs will inaugurate the
Russian version of the France Diplomatie website
<http://www.diplomatie.gouv.fr/ru>, as well as its Twitter account in
Russian <https://twitter.com/francediplo_RU> on August 9.

These new communication tools are targeted at almost 300 million Russian
speakers around the work, who will be able to experience, in their
language, the diversity our diplomatic, cultural and economic relations and
learn first-hand about France, its appeal and strengths. On this occasion,
Jean-Yves Le Drian, Minister for Europe and Foreign Affairs, wanted to send
a message of welcome to Russian-speaking internet users (see below).

Russian has now become the sixth France Diplomatie language, after Spanish
and English in 2012, followed by Arabic and German in 2013. More concise
versions are also available in Chinese and Japanese. We are the only
foreign ministry in the world to communicate in so many languages.

The development of our digital diplomacy and our communication through
social networks is a priority for the Ministry for Europe and Foreign
Affairs. Our social media audiences are constantly expanding, with in
particular more than a million followers on our French Twitter account,
which has been active since 2007. Our foreign language accounts have been
active since 2010 in English, since 2012 in Spanish, since 2014 in Arabic
and since 2017 in German.
Message from Jean-Yves Le Drian, Minister for Europe and Foreign Affairs of
the French Republic

"Dear friends,

Here we have the new Russian version of the French Foreign Ministry’s
website, France Diplomatie. It was created for all of you; you belong to
the nearly 300 million people around the world who speak this language that
we appreciate so much in France.

The goal of this site is to allow you to discover the France of today, a
welcoming country that engages in the world.

You are already familiar with its culture, its heritage, its cuisine, and
its art of living which attract visitors from all over the world every
year. There were 89 million visitors in 2017. We are continuing our efforts
to make it easier for you to experience France, for example by issuing
visas within 48 hours when conditions allow, by ensuring your safety and
your comfort, and by upgrading our infrastructure.

France is also a country of innovation and creativity and is a frontrunner
with regard to respect for the environment.

Close to 300,000 international students come to France to train in many
areas: science, engineering, business, culture and the arts.

Every week, 21 foreign firms choose to invest in France: Nearly 25,000
foreign firms are based in our country. The number of start-ups is rapidly
expanding, notably in the digital and environmental fields, in a country
where a business can be started in three and a half days.

Many international and European organizations and institutions, such as
UNESCO have their headquarters in France. We also have a long tradition of
hosting major international events, including sporting events such as the
Olympic Games, due to be hosted in Paris in 2024.

Beyond France itself, this site aims to share with you the vision that we
have for the world, notably through our diplomatic efforts. France would
like to help resolve the serious crises threatening the global and European
equilibrium. And they are considerable: with respect to climate change, by
implementing the Paris Climate Agreement, which is crucial to the future of
our planet; in the Sahel and elsewhere, by continuing the relentless fight
against the terrorist threat; in Europe, by re-founding an EU that better
responds to citizens’ expectations, as proposed by President Macron; in
Syria, by helping to put an end to a terrible war and finding a political
solution in accordance with the UN Security Council decisions; and lastly
in Ukraine, by helping to implement the Minsk agreements restoring
Ukrainian sovereignty and by creating the conditions for reconciliation
with Russia.

In the face of these challenges, my country is proposing solutions, working
with its partners and trying to obtain the broadest possible support for
achieving the goal of a world that is just, free and at peace.

I hope you will enjoy exploring our France Diplomatie site and I look
forward to seeing you on our Russian Twitter account!”

Jean-Yves Le Drian


 Harold F. Schiffman

Professor Emeritus of
 Dravidian Linguistics and Culture
Dept. of South Asia Studies
University of Pennsylvania
Philadelphia, PA 19104-6305

Phone:  (215) 898-7475
Fax:  (215) 573-2138

Email:  haroldfs at gmail.com

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