[Linganth] Invitation to ELAN Workshop September 22

[Graan, Andrew]

Dear linguistic anthropology colleagues,

It's my pleasure to invite you to the first meeting of the ELAN workshop series for this year, where we'll be discussing the paper "White Pride and Profit," by Catherine Tebaldi & Alfonso Del Percio. Andy Graan will be the discussant for this exciting paper. The abstract is below.

If you would like to attend, please email me at meghanne.barker at gmail.com<mailto:meghanne.barker at gmail.com> and I can send you the paper. As with all drafts for our workshop, please do not circulate the paper further without the authors' permission.

The workshop will take place on Thursday, September 22, at 12:15-13:45 British Summer Time, on Zoom. The Zoom invitation is pasted below.

Please contact me if our usual timing for the workshops doesn't work well for you. I can send out a poll to see if it makes sense to change the time for future meetings, as we're happy to have as many people as possible participating!

The current schedule for this year can be found here<https://docs.google.com/document/d/1njeIdJXhDtgI8ziSumDMTR0uCGzCoPUpt984UF45s_I/edit>.

We're looking forward to this first meeting and to many more!

Best,

Meghanne and Janet

Join Zoom Meeting
https://ucl.zoom.us/j/3250685901

Meeting ID: 325 068 5901
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“White Pride and Profit”

Catherine Tebaldi & Alfonso Del Percio


Women have become increasingly influential ‘ideological entrepreneurs'' (Finlayson 2019) on the far-right, selling white pride as influencers and as small business owners. They use the tools of social media (platform capitalism and parasocial relationships, that is, selling yourself and fake friendship) to circulate far-right politics, what Maly (2018) terms metapolitical intimacy. They shape a discourse that makes far-right politics seem normal, nostalgic and attractive, a “metapolitical seduction” (Tebaldi 2021) performing as ideal wives, or hot yoga moms.



This paper looks at two women from English fascist group patriotic alternative : Laura Melia (formerly Towler) and Jody Swingler. These women use a cottagecore aesthetic, a celebration of nature, or a love of yoga to celebrate, and monetize, English identity selling tea, and ‘pure English’ soap. It asks how these women sell Englishness, and themselves, on social media? With what (language) ideologies? What do these do?

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