[Linganth] Today on the blog--Falina Enriquez

[Ilana Gershon]

Dear Colleagues,
Owen Kohl interviews Falina Enriquez about her new book,*The Costs of the
Gig Economy: Musical Entrepreneurs and the Cultural Politics of Inequality
in Northeastern Brazil. *


*https://campanthropology.org <https://campanthropology.org>*

Best,
 Ilana

* order from the University of Illinois Press (offer code: S22UIP) *

*Press blurb: *Institutions in Recife, Brazil, have restructured subsidies
in favor of encouraging musicians to become more entrepreneurial. Falina
Enriquez explores how contemporary and traditional musicians in the fabled
musical city have negotiated these intensified neoliberal cultural policies
and economic uncertainties.

Drawing on years of fieldwork, Enriquez shows how forcing artists to adopt
“neutral” market solutions reinforces, and generates, overlapping racial
and class-based inequalities. Lacking the social and financial resources of
their middle-class peers, working-class musicians find it difficult to
uphold institutional goals of connecting the city’s cultural roots to
global markets and consumers. Enriquez also links the artists’ situation to
that of cultural and creative workers around the world. As she shows,
musical sponsorship in Recife and the contemporary gig economy elsewhere
employ processes that, far from being neutral, uphold governmental and
corporate ideologies that produce social stratification.
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