[Linganth] Jeff Tolbert on the edited volume, Möbius Media

[Ilana Gershon]

Dear Colleagues,
Today Jeff Tolbert discusses the volume he co-edited with Michael Dylan
Foster, Möbius Media, on the CaMP anthropology blog today.

campanthropology.org

Best,
Ilana

Press blurb: *Möbius Media* explores the interplay of popular and
traditional cultures, reminding readers that expressive cultural forms are
never mutually exclusive but exist in a state of creative tension and
interconnection, merging and (re)defining one another. With this insightful
volume, editors Jeffrey Tolbert and Michael Dylan Foster build on their
earlier work, *The Folkloresque*, by considering how folklore is understood
and mobilized within a variety of popular discourses and commercial
marketplaces.

The collection challenges readers to consider the stakes of labeling
something as folklore or folk. It demonstrates the rhetorical and political
potency of ideas such as traditionality, heritage, and community in
storytelling venues (including films, games, and even podcasts), in the
construction and policing of genres, and in the selling of commodities. By
interrogating popular media and expressions that make use of ideas such as
folklore, tradition, authenticity, and heritage, *Möbius Media* further
develops the theoretical applicability of the folkloresque concept and
encourages productive interdisciplinary dialogue. Through the lens of the
folkloresque, scholars can better see the hidden ideologies that inform the
marketplace and influence contemporary modes of communication.
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