[Linganth] Linguistic landscapes on the blog today

[Ilana Gershon]

Dear Colleagues,
Xiaofang Yao discusses her new book with Paul Gruba on the blog today.

For more on Power, Affect and Identity in a Linguistic Landscape, click
here:
www.campanthropology.org

Best,
Ilana

Press blurb: Uncovering the complexity of linguistic diversity and semiotic
creativity, this book examines the issues of power, affect, and identity in
both physical and digital linguistic landscapes.

Based on fieldwork with various Chinese communities in Australia, the book
offers unique insights into the uses of languages, semiotic resources, and
material objects in public spaces, and discusses the motives and ideologies
that underline these linguistic and semiotic practices. Each chapter frames
the sociolinguistic issue emerging from the linguistic landscape under
investigation and shows readers how the personal trajectories of
individuals, the availability of semiotic resources, and the historicity of
spaces collectively shape the meanings of publicly displayed language items
in offline and online spaces. Supported by a wealth of interviews, media,
and archival data, the book not only advances readers’ understanding of how
linguistic landscape is structured by various historical, political, and
sociocultural factors, but also enables them to reimagine the linguistic
landscape through the lens of emerging digital methods.
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