[Linganth] digital media's focus on food

[Ilana Gershon]

Dear Colleagues,
Today on the blog, Ashley Thuthao Ken Dam and Stanley Ulijaszek discuss
their book, *Mukbang, Food Performance, and Digital Media* with Madhura Rao
and Rupali Kapoor.

www.campanthropology.org

Best,
Ilana

Press Blurb: This timely and innovative book examines the roots, diverse
forms, and international spread of mukbang, the phenomenon of digital
eating which began in South Korea in 2008.

In mukbang, creators known as ‘broadcast jockeys’ (or mukbangers) consume a
variety of foods, often in huge quantities, for an online audience. Through
an analysis of the practice of mukbang, this book critically explores how
the ever-growing use and integration of digital technologies is shaping
understandings, experiences, and engagements with food. It outlines the
pursuit of meaning and meaning making during broadcasted mealtimes, bite
after bite. The book takes the dual lens of anthropology and performance to
make sense of mukbang, its evolutions, and its ongoing transformations. To
give equal emphasis to all aspects of the practice during its examination,
the book uses performance categories to frame its analysis. There are
lights, cameras, and endless spectacular consumption. The diversity of
mukbang is brought together and elaborated upon; a robust showtime menu of
noisy ASMR, colour-coded meal spreads, competitive eating, and more, await.

This significant and cohesive volume will be of pivotal interest to
students, scholars, and academics of media studies, food studies, tourism,
marketing, food and beverage management, public health, as well as those
involved in the practice of mukbang, whether as a performer or viewer.
-------------- next part --------------
An HTML attachment was scrubbed...
URL: <http://listserv.linguistlist.org/pipermail/linganth/attachments/20261102/050c2cb7/attachment.htm>