16.3431, Books: Sociolinguistics, English/French: Martin

[LINGUIST List]

LINGUIST List: Vol-16-3431. Thu Dec 01 2005. ISSN: 1068 - 4875.

Subject: 16.3431, Books: Sociolinguistics, English/French: Martin

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1)
Date: 30-Nov-2005
From: Palgrave Macmillan < palgravemacmillan at palgrave.com >
Subject: Marketing Identities Through Language: Martin 

	
-------------------------Message 1 ---------------------------------- 
Date: Thu, 01 Dec 2005 11:56:20
From: Palgrave Macmillan < palgravemacmillan at palgrave.com >
Subject: Marketing Identities Through Language: Martin 
 



Title: Marketing Identities Through Language 
Subtitle: English and Global Imagery in French Advertising 
Publication Year: 2005 
Publisher: Palgrave Macmillan
	   http://www.palgrave.com
	

Book URL: http://www.palgrave.com/products/Catalogue.aspx?is=1403949840 


Author: Elizabeth Martin, University of Illinois at Urbana-Champaign, USA

Hardback: ISBN: 1403949840 Pages: 304 Price: U.K. £ 55.00


Abstract:

Elizabeth Martin explores the impact of globalization on the language of
French advertising, showing that English and global imagery play an
important role in tailoring global campaigns to the French market, with
media companies undeterred by the attempts through legislation to curb
language mixing in the media. 



Linguistic Field(s): Sociolinguistics

Subject Language(s): English (eng)
                     French (fra)


Written In: English  (eng)
	
See this book announcement on our website: 
http://linguistlist.org/get-book.html?BookID=17401


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