16.120, Books: Pragmatics: Janoschka

Mon Jan 17 16:38:26 UTC 2005

LINGUIST List: Vol-16-120. Mon Jan 17 2005. ISSN: 1068 - 4875.

Subject: 16.120, Books: Pragmatics: Janoschka

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1)
Date: 28-Dec-2004
From: Paul Peranteau < paul at benjamins.com >
Subject: Web Advertising: Janoschka

-------------------------Message 1 ----------------------------------
Date: Mon, 17 Jan 2005 11:35:49
From: Paul Peranteau < paul at benjamins.com >
Subject: Web Advertising: Janoschka

Title: Web Advertising
Subtitle: New forms of communication on the Internet
Series Title: Pragmatics & Beyond New Series 131

Publication Year: 2004
Publisher: John Benjamins
	   http://www.benjamins.com/

Book URL: http://www.benjamins.com/cgi-bin/t_bookview.cgi?bookid=P%26bns%20131

Author: Anja Janoschka, University of Zurich

Hardback: ISBN: 1588116034 Pages: xiv, 230 pp. Price: U.S. $ 126.00
Hardback: ISBN: 9027253749 Pages: xiv, 230 pp. Price: Europe EURO 105.00

Abstract:

This book examines new forms of communication that have emerged through the
interactive capabilities of the Internet, in particular online advertising
and web advertisements. It develops a new model of online communication,
incorporating mass communication and interpersonal communication.
Interactive mass communication redefines the roles of online communication
partners who are confronted with a higher degree of complexity in terms of
hypertextual information units. In web advertising, this new aspect of
interactivity is linguistically reflected in different types of personal
address forms, directives, and "trigger words". This study also analyzes
the different strategies of persuasion with which web ads try to initiate
their activation.

Web Advertising provides essential information on the language of web
advertisements for academics, researchers and students in the fields of
hypertext-linguistics, advertising, communication and media studies.

Table of contents

Acknowledgments
Table of figures
1. Introduction  1-8
2. Traditional Advertising  9-41
3. Online Advertising  43-81
4. Communication  83-120
5. The language of web ads  121-158
6. Hyperadvertising  159-190
7. Summary and Conclusion  191-199
Notes  201-209
References  211-221
Index  223-227

Linguistic Field(s): Pragmatics

Written In: English  (ENG)

See this book announcement on our website:
http://linguistlist.org/get-book.html?BookID=12857

MAJOR SUPPORTERS

	Blackwell Publishing
		http://www.blackwellpublishing.com	

	Cambridge University Press
		http://www.cup.org	

	Continuum International Publishing Group Ltd
		http://www.continuumbooks.com	

	Edinburgh University Press
		http://www.eup.ed.ac.uk/	

	Elsevier Ltd.
		http://www.elsevier.com/locate/linguistics	

	Equinox Publishing Ltd.
		http://www.equinoxpub.com/	

	Georgetown University Press
		http://www.press.georgetown.edu	

	Hodder Arnold
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	John Benjamins
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	Kluwer
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	Lawrence Erlbaum Associates
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	Lincom GmbH
		http://www.lincom-europa.com	

	MIT Press
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	Mouton de Gruyter
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	Oxford University Press
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OTHER SUPPORTING PUBLISHERS	

	Anthropological Linguistics
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	Cascadilla Press
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	Graduate Linguistic Students' Assoc., Umass
		http://glsa.hypermart.net/

	International Pragmatics Assoc.
		http://ipra-www.uia.ac.be/ipra/

	Kingston Press Ltd
		http://www.kingstonpress.com/

	Linguistic Assoc. of Finland
		http://www.ling.helsinki.fi/sky/

	MIT Working Papers in Linguistics
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	Max Planck Institute
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	Multilingual Matters
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	Palgrave Macmillan
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	Pearson Longman
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	SIL International
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	St. Jerome Publishing Ltd.
		http://www.stjerome.co.uk

	Utrecht Institute of Linguistics
		http://www-uilots.let.uu.nl/

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