16.247, Books: Discourse Analysis/Socioling: Kelly-Holmes/Xu

Wed Jan 26 17:32:31 UTC 2005

LINGUIST List: Vol-16-247. Wed Jan 26 2005. ISSN: 1068 - 4875.

Subject: 16.247, Books: Discourse Analysis/Socioling: Kelly-Holmes/Xu

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1)
Date: 19-Jan-2005
From: Palgrave Macmillan < palgravemacmillan at palgrave.com >
Subject: Advertising as Multilingual Communication: Kelly-Holmes 

2)
Date: 19-Jan-2005
From: Palgrave Macmillan < palgravemacmillan at palgrave.com >
Subject: A Cultural Approach to Discourse: Xu 

-------------------------Message 1 ---------------------------------- 
Date: Wed, 26 Jan 2005 12:26:18
From: Palgrave Macmillan < palgravemacmillan at palgrave.com >
Subject: Advertising as Multilingual Communication: Kelly-Holmes 

Title: Advertising as Multilingual Communication 
Publication Year: 2004 
Publisher: Palgrave Macmillan
	   http://www.palgrave.com

Book URL: http://www.palgrave.com/products/Catalogue.aspx?is=1403917256 

Author: Helen Kelly-Holmes, Aston University

Hardback: ISBN: 1403917256 Pages: 224 Price: U.K. £ 45

Abstract:

Advertising has traditionally communicated messages to consumers with
strong local and national identities. However, increasingly, products,
producers, advertising agencies and media are becoming internationalized.
In the development of strategies that appeal to a large multinational
consumer base, advertising language takes on new 'multilingual' features.
The author explores the role of advertising language in this new globalized
environment, from a communicative theory point of view, as well as from a
close linguistic analysis of some major advertising campaigns within a
multicultural and multilingual marketplace. 

Linguistic Field(s): Discourse Analysis
                     Sociolinguistics

Written In: English  (ENG)

See this book announcement on our website: 
http://linguistlist.org/get-book.html?BookID=13016

-------------------------Message 2 ---------------------------------- 
Date: Wed, 26 Jan 2005 12:26:39
From: Palgrave Macmillan < palgravemacmillan at palgrave.com >
Subject: A Cultural Approach to Discourse: Xu 

Title: A Cultural Approach to Discourse 
Publication Year: 2004 
Publisher: Palgrave Macmillan
	   http://www.palgrave.com

Book URL: http://www.palgrave.com/products/Catalogue.aspx?is=1403943346 

Author: Shi Xu, Zhejiang University, China

Hardback: ISBN: 1403943346 Pages: 248 Price: U.K. £ 45

Abstract:

Drawing on wide cultural knowledge and experience, Shi-xu critiques
universalism in discourse studies in terms of its adherence to the western
intellectual model, its whiteness and cultural singularity. In this book he
offers a more culturally pluralist approach that advocates the construction
of theory and use of methodology from an innovative position in-between
Eastern and Western cultures. He provides a set of practical discourse
research strategies,illustrated by a set of culturally wide ranging texts,
to send out a call to discourse analysts who want to look beyond their own
intellectual traditions towards a culturally- based discourse analysis
relevant to current global realities. 

Linguistic Field(s): Discourse Analysis
                     Linguistic Theories
                     Sociolinguistics

Written In: English  (ENG)

See this book announcement on our website: 
http://linguistlist.org/get-book.html?BookID=13012

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