17.838, Books: Pragmatics:Ramall o, Lorenzo, Rodr íguez-Yá?ez (Eds)
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LINGUIST List: Vol-17-838. Sun Mar 19 2006. ISSN: 1068 - 4875.
Subject: 17.838, Books: Pragmatics:Ramallo, Lorenzo, Rodríguez-Yá?ez (Eds)
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1)
Date: 16-Mar-2006
From: Ulrich Lueders < lincom.europa at t-online.de >
Subject: Discourse and Enterprise: Ramallo, Lorenzo, Rodríguez-Yá?ez (Eds)
-------------------------Message 1 ----------------------------------
Date: Sun, 19 Mar 2006 10:52:35
From: Ulrich Lueders < lincom.europa at t-online.de >
Subject: Discourse and Enterprise: Ramallo, Lorenzo, Rodríguez-Yá?ez (Eds)
Title: Discourse and Enterprise
Subtitle: Communication, Business, Management and other Professional Fields
Series Title: LINCOM Studies in Pragmatics 15
Publication Year: 2006
Publisher: Lincom GmbH
http://www.lincom.at
Editor: Fernando Ramallo, University of Vigo
Editor: Anxo M. Lorenzo, University of Vigo
Editor: Xoán Paulo Rodríguez-Yá?ez, University of Vigo
Paperback: ISBN: 3895868787 Pages: 312 Price: Europe EURO 68
Paperback: ISBN: 3895868787 Pages: 312 Price: U.S. $ 82
Abstract:
This book is a collection of new approaches to the study of communication
in business and other professional fields. The chapters are all related to
the role of discourse ?spoken and written language? produced in different
domains. The contributions offers a multidisciplinary approach to this
topic and therefore provides a number of representative perspectives to the
different theoretical and methodological traditions that characterise this
subject from the experiences of different people in different parts of the
world.
The variety in the articles gives a broad-based approach to the main
objectives of this book, applying several representative theoretical and
methodological views on the different traditions in this subject matter.
Firstly, our aim was to highlight the variety of discourse genres, i.e.,
business letters, academic tests, advertising, e-mails and online
communication, short reports, office conversations, job interviews, press
discourse, press releases, city tour guides, pedagogical texts,
customer-server conversation, etc. And secondly, to emphasize the presence
of a broad variety of theoretical approaches, i.e., systemic-functional
linguistics, critical discourse analysis, corpus linguistics, ethnography,
pragmatics, conversation analysis and cognitive linguistics.
This book targets the university public and/or specialists in the
university arena, and is also of interest to researchers and professionals
in the fields of linguistics, communications, marketing, microeconomics,
advertising, etc. As far as university courses are concerned, this book is
aimed at graduate and postgraduate students, teachers and researchers, for
degrees covering communications, linguistics, modern languages, journalism,
economics, management, etc. For more details see our webshop:
www.lincom-europa.com.
Linguistic Field(s): Pragmatics
Sociolinguistics
Written In: English (eng)
See this book announcement on our website:
http://linguistlist.org/get-book.html?BookID=18657
MAJOR SUPPORTERS
Blackwell Publishing
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Edinburgh University Press
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European Language Resources Association
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Hodder Arnold
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John Benjamins
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Lawrence Erlbaum Associates
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Lincom GmbH
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MIT Press
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Mouton de Gruyter
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Multilingual Matters
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Oxford University Press
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Springer
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Graduate Linguistic Students' Assoc. Umass
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International Pragmatics Assoc.
http://ipra-www.uia.ac.be/ipra/
Kingston Press Ltd
http://www.kingstonpress.com/
Linguistic Assoc. of Finland
http://www.ling.helsinki.fi/sky/
MIT Working Papers in Linguistics
http://web.mit.edu/mitwpl/
Netherlands Graduate School of Linguistics / Landelijke
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Pacific Linguistics
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SIL International
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St. Jerome Publishing Ltd.
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Utrecht institute of Linguistics
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