17.2643, Books: Discourse Analysis/Socioling: Palmer-Silveira et al (Eds)

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LINGUIST List: Vol-17-2643. Sun Sep 17 2006. ISSN: 1068 - 4875.

Subject: 17.2643, Books: Discourse Analysis/Socioling: Palmer-Silveira et al (Eds)

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1)
Date: 06-Sep-2006
From: Philipp Waelle < p.waelle at peterlang.com >
Subject: Intercultural and International Business Communication:
Palmer-Silveira, Ruiz-Garrido, Fortanet-Gómez (Eds) 

	
-------------------------Message 1 ---------------------------------- 
Date: Sun, 17 Sep 2006 21:21:04
From: Philipp Waelle < p.waelle at peterlang.com >
Subject: Intercultural and International Business Communication: Palmer-Silveira, Ruiz-Garrido, Fortanet-Gómez (Eds) 
 



Title: Intercultural and International Business Communication 
Subtitle: Theory, Research, and Teaching 
Series Title: Linguistic Insights. Studies in Language and Communication. Vol. 38  

Publication Year: 2006 
Publisher: Peter Lang AG
	   http://www.peterlang.com
	

Book URL: http://www.peterlang.com/Index.cfm?vLang=E&vSiteID=4&vSiteName=BookDetail%2Ecfm&VID=10954 


Editor: Juan Carlos Palmer-Silveira
Editor: Miguel F. Ruiz-Garrido
Editor: Inmaculada Fortanet-Gómez

Paperback: ISBN: 3039109545 Pages: 343 Price: U.S. $ 62.95
Paperback: ISBN: 3039109545 Pages: 343 Price: U.K. £ 37.00
Paperback: ISBN: 3039109545 Pages: 343 Price: Europe EURO 52.90 Comment: for Germany and Austria EURO 56.60 (incl. VAT)


Abstract:

This volume originates from the editors' interest in one of the most
relevant fields of research these days: Intercultural and International
Business Communication. The needs of the business world to communicate
effectively at an international level in order to overcome language
differences have proved to be a fascinating topic for many scholars.
International business discourse is culturally-situated and therefore
context-dependent, and all three - discourse, culture and context - play a
key role in the communication process. The present contributions analyse
this topic under the perspective of theory, research and teaching.
Different scholars have offered their views on the subject, presenting
contributions on different areas related to business communication all over
the world.

Contents: 

Juan C. Palmer-Silveira/Miguel F. Ruiz-Garrido/Inmaculada Fortanet-Gómez:
Introduction: Facing the Future of Intercultural and International Business
Communication (IIBC) 
Leena Louhiala-Salminen/Mirjaliisa Charles: English as the Lingua Franca of
International Business Communication: Whose English? What English? 
Bertha Du-Babcock/Richard D. Babcock: Developing Linguistic and Cultural
Competency in International Business Communication 
Aud Solbjørg Skulstad: Genre Analysis of Corporate Communication 
Belinda Crawford Camiciottoli: Corporate Earnings Calls: a Hybrid Genre? 
Frank van Meurs/Hubert Korzilius/Adriënne den Hollander: The Persuasive
Effect of the Use of English in External Business Communication on
Non-Native Speakers of English: an Experimental Case Study of the Impact of
the Use of English on a Dutch Job Site 
Yunxia Zhu: Cross-Cultural Genre Study: a Dual Perspective 
Hilkka Yli-Jokipii: Translating Professional Discourse: a Genre-Based View
on Corporate ESP 
Jakob Lauring: The Exclusive Group 
Expatriates Working against Corporate Goals 
Britt-Louise Gunnarsson: Swedish Companies and their Multilingual Practice 
Vijay K. Bhatia/Jane Lung: Corporate Identity and Generic Integrity in
Business Discourse 
Julio C. Giménez: International Business Communication: Helping Advanced
Learners of English Cope with the Demands 
Gina Poncini: Evaluation in Written and Spoken Business Discourse:
Integrating Research into Teaching. 



Linguistic Field(s): Discourse Analysis
                     Sociolinguistics


Written In: English  (eng)
	
See this book announcement on our website: 
http://linguistlist.org/get-book.html?BookID=21001


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