18.578, Books: Discourse Analysis/Sociolinguistics: Goatly

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LINGUIST List: Vol-18-578. Wed Feb 21 2007. ISSN: 1068 - 4875.

Subject: 18.578, Books: Discourse Analysis/Sociolinguistics: Goatly

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1)
Date: 20-Feb-2007
From: Paul Peranteau < paul at benjamins.com >
Subject: Washing the Brain - Metaphor and Hidden Ideology: Goatly 

	
-------------------------Message 1 ---------------------------------- 
Date: Wed, 21 Feb 2007 15:09:07
From: Paul Peranteau < paul at benjamins.com >
Subject: Washing the Brain - Metaphor and Hidden Ideology: Goatly 
 



Title: Washing the Brain - Metaphor and Hidden Ideology 
Series Title: Discourse Approaches to Politics, Society and Culture   23  

Publication Year: 2007 
Publisher: John Benjamins
	   http://www.benjamins.com/
	

Book URL: http://www.benjamins.com/cgi-bin/t_bookview.cgi?bookid=DAPSAC%2023 


Author: Andrew Goatly

Hardback: ISBN: 9027227136 Pages: 456 Price: U.S. $ 144.00


Abstract:

Contemporary metaphor theory has recently begun to address the relation
between metaphor, culture and ideology. In this wide-ranging book, Andrew
Goatly, using lexical data from his database, investigates how conceptual
metaphor themes construct our thinking and social behaviour in fields as
diverse as architecture, engineering, education, genetics, ecology,
economics, politics, industrial time-management, medicine, immigration,
race, and sex. He argues that metaphor themes are created not only through
the universal body but also through cultural experience, so that an
apparently universal metaphor such as event-structure as realized in
English grammar is in fact culturally relative, compared with e.g. the
construal of 'cause and effect' in the Algonquin language Blackfoot.
Moreover, event-structure as a model is both scientifically reactionary
and, as the basis for technological mega-projects, has proved
environmentally harmful. Furthermore, the ideologies of early capitalism
created or exploited a selection of metaphor themes historically traceable
through Hobbes, Hume, Smith, Malthus and Darwin. These metaphorical
concepts support neo-Darwinian and neo-conservative ideologies apparent at
the beginning of the 21st century, ideologies underpinning our social and
environmental crises. The conclusion therefore recommends skepticism of
metaphor's reductionist tendencies. 



Linguistic Field(s): Discourse Analysis
                     Sociolinguistics


Written In: English  (eng)
	
See this book announcement on our website: 
http://linguistlist.org/get-book.html?BookID=24002


MAJOR SUPPORTERS

	Cascadilla Press          
		http://www.cascadilla.com/	

	Edinburgh University Press          
		http://www.eup.ed.ac.uk/	

	Equinox Publishing Ltd.          
		http://www.equinoxpub.com/	

	Georgetown University Press          
		http://www.press.georgetown.edu	

	Hodder Arnold          
		http://www.hoddereducation.co.uk	

	John Benjamins          
		http://www.benjamins.com/	

	Lincom GmbH          
		http://www.lincom.eu	

	Mouton de Gruyter          
		http://www.mouton-publishers.com	

	Multilingual Matters          
		http://www.multilingual-matters.com/	

	Oxford University Press          
		http://www.oup.com/us	

	Pagijong Press          
		http://pjbook.com	

	Palgrave Macmillan          
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	Peter Lang AG          
		http://www.peterlang.com	

	Rodopi          
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	Springer          
		http://www.springer.com	

OTHER SUPPORTING PUBLISHERS	

	International Pragmatics Assoc.
		http://www.ipra.be 

	Netherlands Graduate School of Linguistics / Landelijke - LOT
		http://www.lotpublications.nl/ 
	



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