19.2510, Books: Psycholing/Socioling/Semantics: Goatly

Thu Aug 14 16:51:12 UTC 2008

LINGUIST List: Vol-19-2510. Thu Aug 14 2008. ISSN: 1068 - 4875.

Subject: 19.2510, Books: Psycholing/Socioling/Semantics: Goatly

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1)
Date: 14-Aug-2008
From: Paul Peranteau < paul at benjamins.com >
Subject: Washing the Brain: Goatly

-------------------------Message 1 ---------------------------------- 
Date: Thu, 14 Aug 2008 12:49:23
From: Paul Peranteau [paul at benjamins.com]
Subject: Washing the Brain: Goatly
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Title: Washing the Brain 
Subtitle: Metaphor and Hidden Ideology 
Series Title: Discourse Approaches to Politics, Society and Culture 23  

Publication Year: 2008 
Publisher: John Benjamins
	   http://www.benjamins.com/

Book URL: http://www.benjamins.com/cgi-bin/t_bookview.cgi?bookid=DAPSAC%2023 

Author: Andrew Goatly

Hardback: ISBN:  9789027227133 Pages: 431 Price: U.S. $ 180.00
Hardback: ISBN:  9789027227133 Pages: 431 Price: Europe EURO 120.00
Paperback: ISBN:  9789027227201 Pages: 431 Price: Europe EURO 36.00
Paperback: ISBN:  9789027227201 Pages: 431 Price: U.S. $ 54.00

Abstract:

Now Available in Paperback

Readable online, access URL for directions

Contemporary metaphor theory has recently begun to address the relation
between metaphor, culture and ideology. In this wide-ranging book, Andrew
Goatly, using lexical data from his database Metalude, investigates how
conceptual metaphor themes construct our thinking and social behaviour in
fields as diverse as architecture, engineering, education, genetics,
ecology, economics, politics, industrial time-management, medicine,
immigration, race, and sex. He argues that metaphor themes are created not
only through the universal body but also through cultural experience, so
that an apparently universal metaphor such as event-structure as realized
in English grammar is, in fact, culturally relative, compared with e.g. the
construal of 'cause and effect' in the Algonquin language Blackfoot.
Moreover, event-structure as a model is both scientifically reactionary
and, as the basis for technological mega-projects, has proved
environmentally harmful. Furthermore, the ideologies of early capitalism
created or exploited a selection of metaphor themes historically traceable
through Hobbes, Hume, Smith, Malthus and Darwin. These metaphorical
concepts support neo-Darwinian and neo-conservative ideologies apparent at
the beginning of the 21st century, ideologies underpinning our social and
environmental crises. The conclusion therefore recommends skepticism of
metaphor's reductionist tendencies. 

Table of contents

Dedication, v  
Typographical conventions, vii  
Table of contents, ix-xiii  
List of tables, xv-xvi  
List of figures, xvii  
Preface, 1-8  
Section 1, 9  
1. Introducing metaphor, 11-33  
2. Metaphors of power, 35-87  
3. Metaphors for humans and the living world, 89-118  
4. Humans as animals, literal or metaphorical? 119-161  
5. Interactions between metaphor themes, 163-214  
Introduction to section 2, 215-216  
6. Are metaphorical themes universal? 217-279  
7. Grammar, metaphor and ecology 281-333  
8. Capitalism and the development of ideological 335-402  
Bibliography 403-414  
Main index 415-422  
Name and author index 423-426  
Index of languages 427  
Index of metonymy themes (X AS Y), metaphor themes (X IS Y), metaphor
equations (X = Y) and theme reversals 429-431  

"In his brilliant book Andrew Goatly convincingly argues that part of the
blame for the way we have messed up our world politically, ecologically,
economically, biologically, is on the deep-seated and largely unnoticeable
metaphors that shape our thinking. As a first step to remedy the situation,
we need to uncover these ideologically-loaded metaphors and look for
alternative ones. The book is a clear, well-informed, and sometimes even
moving appeal for understanding the role of metaphors in the human
predicament."
  -Professor Zoltan Kövecses, Eötvös Loránd University 

Linguistic Field(s): Psycholinguistics
                     Semantics
                     Sociolinguistics

Written In: English  (eng)

See this book announcement on our website: 
http://linguistlist.org/get-book.html?BookID=36979

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