20.31, Books: Pragmatics/Text&Corpus Ling: Bateman

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LINGUIST List: Vol-20-31. Tue Jan 06 2009. ISSN: 1068 - 4875.

Subject: 20.31, Books: Pragmatics/Text&Corpus Ling: Bateman

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1)
Date: 22-Dec-2008
From: Shereen Muhyeddeen < s.muhyeddeen at palgrave.com >
Subject: Multimodality and Genre: Bateman

 

	
-------------------------Message 1 ---------------------------------- 
Date: Tue, 06 Jan 2009 10:18:51
From: Shereen Muhyeddeen [s.muhyeddeen at palgrave.com]
Subject: Multimodality and Genre: Bateman

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Title: Multimodality and Genre 
Subtitle: A Foundation for the Systematic Analysis of Multimodal Documents 
Publication Year: 2008 
Publisher: Palgrave Macmillan
	   http://www.palgrave.com
	

Book URL: http://www.palgrave.com/products/title.aspx?PID=275771 


Author: John Bateman

Hardback: ISBN:  9780230002562 Pages: 336 Price: U.K. £ 58.00


Abstract:

John Bateman presents a new approach to analysing page-based documents,
such as magazines, books, webpages, newspapers and so on, that combine
text, graphics and pictures in more or less complex layouts. Such layouts
are becoming ever more sophisticated and their interpretation and effective
use present serious challenges for visual literacy, document design and
document interpretation. A major claim of the book is that we need detailed
empirical analysis in order to advance our understanding of the complex
multimodal meaning processes involved in page-based documents. To achieve
this, readers are shown how to break the layout of any page down into
configurations of basic elements and to use these for uncovering intended,
and unintended, rhetorical organisation. Multimodal rhetorical analysis of
this kind provides a powerful tool for pinpointing design problems. The
book also explains how document genres change over time and why this forms
an essential part of document production and analysis. 



Linguistic Field(s): Pragmatics
                     Text/Corpus Linguistics


Written In: English  (eng)
	
See this book announcement on our website: 
http://linguistlist.org/get-book.html?BookID=38859


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LINGUIST List: Vol-20-31