21.3954, Books: Applied Linguistics/Sociolinguistics: Vaish

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LINGUIST List: Vol-21-3954. Wed Oct 06 2010. ISSN: 1068 - 4875.

Subject: 21.3954, Books: Applied Linguistics/Sociolinguistics: Vaish

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1)
Date: 04-Oct-2010
From: Jennifer Tighe < jtighe at continuumbooks.com >
Subject: Globalization of Language and Culture in Asia: Vaish
 

	
-------------------------Message 1 ---------------------------------- 
Date: Wed, 06 Oct 2010 23:25:17
From: Jennifer Tighe [jtighe at continuumbooks.com]
Subject: Globalization of Language and Culture in Asia: Vaish

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Title: Globalization of Language and Culture in Asia 
Subtitle: The Impact of Globalization Processes on Language 
Series Title: Advances in Sociolinguistics  

Publication Year: 2010 
Publisher: Continuum International Publishing Group Ltd
	   http://www.continuumbooks.com
	

Book URL: http://www.continuumbooks.com/books/detail.aspx?BookId=132032&SearchType=Basic 


Author: Viniti Vaish

Electronic: ISBN:  9781441129574 Pages: 256 Price: U.K. £ 75.00
Hardback: ISBN:  9781847061836 Pages: 256 Price: U.K. £ 75.00


Abstract:

An exploration of the impact of globalization on diverse cultures and how
this effects the dominant languages across Asian civilisations.

The impact of globalization processes on language is an emergent field in
sociolinguistics.  To date there has not been an in-depth look at this in
Asia, although Asia includes the two most populous globalizing economies of
the world, India and China.

Covering the major themes in the field of globalization and language, this
book will take a look at topics such as English emerging as the medium of
instruction for subjects like mathematics and science. Another theme is the
rise of Mandarin as a potentially 'global' language networking the Chinese
diaspora.  The cultural contexts of Asia, specifically the Sinic, Hindu and
Islamic civililizations give the processes of globalization and language a
unique dimension.

This book is suitable for researchers and postgraduate students in all
fields of sociolinguistic enquiry.

"Vaish's volume explores the many and varied intersections between applied
linguistics and globlalization studies. This methodologically and
theoretically diverse set of papers take us into new territory, both
geographically and conceptually, engaging the reader with novel data and
new ways of asking old questions."
- Kendall A. King, Associate Professor, Second Languages and Cultures,
University of Minnesota, USA 

"This timely collection of papers, focusing on an area of the world that
continues to take center-stage in geopolitics, offers incisive analyses of
how processes of globalization and transnationalism are experienced 'on the
ground.' Viniti Vaish has succeeded in assembling a volume that offers
fresh perspectives on the intersection of language with education, policy,
culture, and technology across an impressive range of Asian polities."
- Francis M. Hult, University of Texas at San Antonio, USA 



Linguistic Field(s): Anthropological Linguistics
                     Applied Linguistics
                     Sociolinguistics


Written In: English  (eng)
	
See this book announcement on our website: 
http://linguistlist.org/pubs/books/get-book.cfm?BookID=50714


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	Brill          
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