22.106, Books: Pragmatics: Beetz, Dyck, Neuber, Oesterreich, Ueding (Eds)

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LINGUIST List: Vol-22-106. Thu Jan 06 2011. ISSN: 1068 - 4875.

Subject: 22.106, Books: Pragmatics: Beetz, Dyck, Neuber, Oesterreich, Ueding (Eds)

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1)
Date: 21-Dec-2010
From: Julia Ulrich [julia.ulrich at degruyter.com]
Subject: Rhetorik. Ein internationales Jahrbuch: Beetz, Dyck, Neuber,
Oesterreich, Ueding (Eds)
 

	
-------------------------Message 1 ---------------------------------- 
Date: Thu, 06 Jan 2011 23:29:50
From: Julia Ulrich [julia.ulrich at degruyter.com]
Subject: Rhetorik. Ein internationales Jahrbuch: Beetz, Dyck, Neuber, Oesterreich, Ueding (Eds)

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Title: Rhetorik. Ein internationales Jahrbuch 
Subtitle: Band 29 (2010) 
Publication Year: 2010 
Publisher: De Gruyter Mouton
	   http://www.degruyter.com/mouton
	

Book URL: http://www.degruyter.de/cont/fb/sk/detailEn.cfm?id=IS-9783110223255-1 


Editor: Manfred Beetz
Editor: Joachim Dyck
Editor: Wolfgang Neuber
Editor: Peter Oesterreich
Editor: Gert Ueding

Electronic: ISBN:  9783110223262 Pages: 169 Price: Europe EURO 64.95 Comment: Online
Electronic: ISBN:  9783110223279 Pages: 169 Price: Europe EURO 74.95 Comment: Print + Online
Hardback: ISBN:  9783110223255 Pages: 169 Price: Europe EURO 64.95 Comment: Print


Abstract:

Rhetoric as a persuasive technique, school subject and social practice has
determined our literary and social linguistic life since the 5th century
BC. Its history is the history of the production of speech under changing
social conditions. Rhetoric has managed to re-establish itself as an
academic subject at German universities since the 1960s, and today, in our
advanced media society, it plays an outstanding role in advertising, sales
and the social technology of management. - The Rhetoric Yearbook summarises
rhetoric research in Germany and presents new publications in an extended
review section. A current bibliography provides information on all
German-language publications related to rhetoric.

Contributions are published in English, French and German. 



Linguistic Field(s): Discourse Analysis
                     Pragmatics


Written In: German, Standard  (deu)
	
See this book announcement on our website: 
http://linguistlist.org/pubs/books/get-book.cfm?BookID=52347


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