22.1137, Books: Discourse Analysis/Socioling: Evangelisti Allori, Garzone (Eds)

Wed Mar 9 00:42:56 UTC 2011

LINGUIST List: Vol-22-1137. Tue Mar 08 2011. ISSN: 1068 - 4875.

Subject: 22.1137, Books: Discourse Analysis/Socioling: Evangelisti Allori, Garzone (Eds)

Moderators: Anthony Aristar, Eastern Michigan U <aristar at linguistlist.org>
            Helen Aristar-Dry, Eastern Michigan U <hdry at linguistlist.org>

Reviews: Veronika Drake, U of Wisconsin-Madison  
Monica Macaulay, U of Wisconsin-Madison  
Rajiv Rao, U of Wisconsin-Madison  
Joseph Salmons, U of Wisconsin-Madison  
Anja Wanner, U of Wisconsin-Madison  
       <reviews at linguistlist.org> 

Homepage: http://linguistlist.org/

The LINGUIST List is funded by Eastern Michigan University, 
and donations from subscribers and publishers.

Editor for this issue: Fatemeh Abdollahi <fatemeh at linguistlist.org>
================================================================  

Links to the websites of all LINGUIST's supporting publishers
are available at the end of this issue. 

===========================Directory==============================  

1)
Date: 03-Mar-2011
From: Christian Bieri [publicity at peterlang.com]
Subject: Discourse, Identities and Genres in Corporate Communication:
Evangelisti Allori, Garzone (Eds)

-------------------------Message 1 ---------------------------------- 
Date: Tue, 08 Mar 2011 19:41:35
From: Christian Bieri [publicity at peterlang.com]
Subject: Discourse, Identities and Genres in Corporate Communication: Evangelisti Allori, Garzone (Eds)

E-mail this message to a friend:
http://linguistlist.org/issues/emailmessage/verification.cfm?iss=22-1137.html&submissionid=4500636&topicid=2&msgnumber=1

Title: Discourse, Identities and Genres in Corporate Communication 
Subtitle: Sponsorship, Advertising and Organizational Communication 
Series Title: Linguistic Insights - Volume 131  

Publication Year: 2010 
Publisher: Peter Lang AG
	   http://www.peterlang.com

Editor: Paola Evangelisti Allori
Editor: Giuliana Garzone

Paperback: ISBN:  9783034305914 Pages: 324 Price: U.S. $ 81.95
Paperback: ISBN:  9783034305914 Pages: 324 Price: U.K. £ 47.60
Paperback: ISBN:  9783034305914 Pages: 324 Price: Europe EURO 52.90 Comment: for Germany EURO 56.60, for Austria EURO 58.20 (incl. VAT)

Abstract:

The studies collected in this volume contribute to shedding light on the
multi-faceted complexity and stratification of identity within the context
of corporate communication, by definition characterized by the interplay
and intersection among genres, discursive practices and communicative
events involving both individual and collective actors. The texts
investigated include openly promotional genres specifically aimed at
constructing and promoting a company's image in the marketplace, such as
those used in sponsorship and advertising, as well as organizational genres
which in spite of their primarily operational purpose also incorporate cues
aimed at the planned self-representation of the enterprise. The arguments
presented in the various chapters and the research results supporting them
bring evidence to the crucial role discourse plays in the construction of
corporate identity at all levels. 

Contents: 

Paola Evangelisti Allori/Giuliana Garzone: Identities, Discourse and Genres
in Corporate Communication: An Introduction - Jane Lung: A Closer Look at
Identities Affecting Intercultural Business Communication - Giuliana
Garzone: Multiple Sponsorships and Advertising in the Discursive
Construction of Corporate Identity - Paola Evangelisti Allori: Corporate
Identity and Image Promotion through Sponsoring International Sports
Events. A View from the Web - Francesca Santulli: Event and Sponsoring
Company: Presentation and Linking Strategies in the Web-Mediated
Environment - Paola Catenaccio: Representations of Corporate Philanthropy:
A Linguistic Approach - Cecilia Boggio: Automobile Advertising for Cultural
Elites: A Multimodal Analysis - Geraldine E. Hynes/Marius Janson: Using
Semiotic Analysis to Determine Effectiveness of Advertising in Internet
Marketing - Erika Salsnik: Advertorials in the Italian Press: the Impact of
Corporate Identity Strategies on Linguistic Features - Donatella Malavasi:
The Multifaceted Nature of Banks' Annual Reports as Informative,
Promotional and Corporate Communication Practices - Chiara Degano:
Linguistic Perspectives on Image Construction and Moral Identity. The Case
of Banks - Elizabeth Saatci: The Construction of Corporate Identity in
Corporate Conference Calls: The Case of Voluntary Financial Disclosures -
Ulisse Belotti: Unequal Discourse and the Role of Modality in the Language
of Invitations for Bids - Sylvain Dieltjens/Priscilla Heynderickx: The
Interpretation of the Possessives ons/onze in 'Fixed' Phrases in Internal
Business Communication in Dutch. 

Paola Evangelisti Allori is Professor of English at the Italian University
for Sport and Human Movement, (IUSM) Roma, Italy. Her main research
interests are in specialized discourse in different domains, both academic
and professional. She has coordinated several research projects and
published extensively on comparative analysis of specialized discourse in
various disciplinary areas and fields of action, both cross-linguistically
and cross-disciplinarily. Her current research is focused on sports-related
domains, exploring text types and genres, particularly in legal and
business communication.

Giuliana Garzone is Professor of English Linguistics and Translation at the
Università degli Studi di Milano, Italy. Her main research interests are in
specialized discourse in its different domains, and in translation and
interpreting studies. She has co-ordinated several research projects and
published extensively on legal language, scientific discourse, business
communication, political discourse and on translation and interpreting. In
recent times her research has explored the impact of multimodality on
professional communication, focusing on text types and genres embedded in
the web-mediated environment. 

Linguistic Field(s): Discourse Analysis
                     Sociolinguistics

Written In: English  (eng)

See this book announcement on our website: 
http://linguistlist.org/pubs/books/get-book.cfm?BookID=53767

-------------------------------------------------------------------------------

This Year the LINGUIST List hopes to raise $67,000. This money will go to help 
keep the List running by supporting all of our Student Editors for the coming year.

See below for donation instructions, and don't forget to check out Fund 
Drive 2011 site!

http://linguistlist.org/fund-drive/2011/

There are many ways to donate to LINGUIST!

You can donate right now using our secure credit card form at  
https://linguistlist.org/donation/donate/donate1.cfm

Alternatively you can also pledge right now and pay later. To do so, go to: 
https://linguistlist.org/donation/pledge/pledge1.cfm

For all information on donating and pledging, including information on how to 
donate by check, money order, or wire transfer, please visit: 
http://linguistlist.org/donation/

The LINGUIST List is under the umbrella of Eastern Michigan University and as 
such can receive donations through the EMU Foundation, which is a registered 
501(c) Non Profit organization. Our Federal Tax number is 38-6005986. These 
donations can be offset against your federal and sometimes your state tax return 
(U.S. tax payers only). For more information visit the IRS Web-Site, or contact 
your financial advisor.

Many companies also offer a gift matching program, such that they will match 
any gift you make to a non-profit organization. Normally this entails your 
contacting your human resources department and sending us a form that the 
EMU Foundation fills in and returns to your employer. This is generally a simple 
administrative procedure that doubles the value of your gift to LINGUIST, without 
costing you an extra penny. Please take a moment to check if your company 
operates such a program.

Thank you very much for your support of LINGUIST!

MAJOR SUPPORTERS

	Brill          
		http://www.brill.nl	

	Cambridge Scholars Publishing          
		http://www.c-s-p.org	

	Cascadilla Press          
		http://www.cascadilla.com/	

	Continuum International Publishing Group Ltd          
		http://www.continuumbooks.com	

	De Gruyter Mouton          
		http://www.degruyter.com/mouton	

	Edinburgh University Press          
		http://www.eup.ed.ac.uk/	

	Elsevier Ltd          
		http://www.elsevier.com/linguistics	

	Emerald Group Publishing Limited          
		http://www.emeraldinsight.com/	

	Equinox Publishing Ltd          
		http://www.equinoxpub.com/	

	Georgetown University Press          
		http://www.press.georgetown.edu	

	John Benjamins          
		http://www.benjamins.com/	

	Lincom GmbH          
		http://www.lincom.eu	

	MIT Press          
		http://mitpress.mit.edu/	

	Morgan & Claypool Publishers          

	Multilingual Matters          
		http://www.multilingual-matters.com/	

	Oxford University Press          
		http://www.oup.com/us	

	Palgrave Macmillan          
		http://www.palgrave.com	

	Peter Lang AG          
		http://www.peterlang.com	

	Rodopi          
		http://www.rodopi.nl/	

	Routledge (Taylor and Francis)          
		http://www.routledge.com/	

	Springer          
		http://www.springer.com	

	University of Toronto Press          
		http://www.utpjournals.com/	

	Wiley-Blackwell          
		http://www.wiley.com	

OTHER SUPPORTING PUBLISHERS	

	Association of Editors of the Journal of Portuguese Linguistics
		http://www.fl.ul.pt/revistas/JPL/JPLweb.htm 

	Graduate Linguistic Students' Association, Umass
		http://glsa.hypermart.net/ 

	Linguistic Association of Finland
		http://www.ling.helsinki.fi/sky/ 

	Netherlands Graduate School of Linguistics / Landelijke - LOT
		http://www.lotpublications.nl/ 

	Pacific Linguistics
		http://pacling.anu.edu.au/ 

	University of Nebraska Press

-----------------------------------------------------------
LINGUIST List: Vol-22-1137	
----------------------------------------------------------