23.586, Qs: Corpora of advertising text

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LINGUIST List: Vol-23-586. Sat Feb 04 2012. ISSN: 1069 - 4875.

Subject: 23.586, Qs: Corpora of advertising text

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1)
Date: 03-Feb-2012
From: Corinne Kirchner [ck12 at columbia.edu]
Subject: Corpora of advertising text


-------------------------Message 1 ---------------------------------- 
Date: Sat, 04 Feb 2012 00:27:22
From: Corinne Kirchner [ck12 at columbia.edu]
Subject: Corpora of advertising text

E-mail this message to a friend:
http://linguistlist.org/issues/emailmessage/verification.cfm?iss=23-586.html&submissionid=4540126&topicid=8&msgnumber=1
 
For a paper on words used to refer to concepts of ''age/ageing/elderly'' in
marketing consumer products  (e,g,  clothing, cosmetics, residential
options, travel, etc.),  I am seeking any corpora based on advertising
materials (that is, where advertising text is included and identified in
the annotation).  I am aware that COCA - Corpus of Contemporary American
English -- includes magazines and newspapers but does not (I believe, and
will verify),  include the advertising content from those genres. 

Also, for the same purpose, I would appreciate any references to content
analyses focused on such words whether in advertising or generally. I am
aware of Mautner's 2007 study on ''elderly'' in Language and Society, and
Krekula's 2009 article on age-coding in the ''Language & Society Research
Committtee's Newsletter.''

I will compile responses received within a couple of weeks and circulate
the result to any who have responded;  please indicate if you don't want that.

Thanks in advance,
Corinne Kirchner 

Linguistic Field(s): Sociolinguistics
                     Text/Corpus Linguistics





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