23.174, Books: Translation/Semiotics: Sonzogni

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LINGUIST List: Vol-23-174. Tue Jan 10 2012. ISSN: 1069 - 4875.

Subject: 23.174, Books: Translation/Semiotics: Sonzogni

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1)
Date: 09-Jan-2012
From: Paul Peranteau [paul at benjamins.com]
Subject: Re-Covered Rose: Sonzogni


-------------------------Message 1 ---------------------------------- 
Date: Tue, 10 Jan 2012 12:29:43
From: Paul Peranteau [paul at benjamins.com]
Subject: Re-Covered Rose: Sonzogni

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Title: Re-Covered Rose 
Subtitle: A case study in book cover design as intersemiotic translation 
Publication Year: 2011 
Publisher: John Benjamins
	   http://www.benjamins.com/
	

Book URL: http://benjamins.com/catalog/z.169 


Author: Marco Sonzogni

Electronic: ISBN:  9789027282170 Pages:  Price: Europe EURO 65.00
Electronic: ISBN:  9789027282170 Pages:  Price: U.S. $ 98.00
Hardback: ISBN:  9789027211903 Pages:  Price: U.K. £ 65.00
Hardback: ISBN:  9789027211903 Pages:  Price: U.S. $ 98.00
Hardback: ISBN:  9789027211903 Pages:  Price: Europe EURO 68.90


Abstract:

When a reader picks up a book, the essence of the text has been translated 
into the visual space of the cover. Using Umberto Eco's bestseller "The 
Name of the Rose" as a case study, this is the first study of book cover 
design as a form of intersemiotic translation based on the purposeful 
selection of visual signs to represent verbal signs. As an act of translation, 
the cover of a book ought to be an 'equivalent representation' of the text. But 
in the absence of any established interpretive criteria, how can equivalence 
between the visual and the verbal be determined and interpreted? "Re-
Covered Rose" tackles this  question in an original and creative way, laying 
the foundation for a new research trend in Translation Studies.

Marco Sonzogni is Senior Lecturer in Italian, School of Languages and 
Cultures, Victoria University of Wellington, New Zealand. A widely published 
academic and an award-winning editor, poet and literary translator, he is the 
Director of the New Zealand Centre for Literary Translation/Te Tumu 
Whakawhiti Tuhinga. 



Linguistic Field(s): History of Linguistics
                     Semiotics
                     Translation


Written In: English  (eng)
	
See this book announcement on our website: 
http://linguistlist.org/pubs/books/get-book.cfm?BookID=58810




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