24.5123, Books: Spatiotemporality and cognitive-semiotic perspectives on corporate discourse for the web: Gatti

Thu Dec 12 20:05:25 UTC 2013

LINGUIST List: Vol-24-5123. Thu Dec 12 2013. ISSN: 1069 - 4875.

Subject: 24.5123, Books: Spatiotemporality and cognitive-semiotic perspectives on corporate discourse for the web: Gatti

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Date: Thu, 12 Dec 2013 15:04:58
From: Laura Bally [publicity at peterlang.com]
Subject: Spatiotemporality and cognitive-semiotic perspectives on corporate discourse for the web: Gatti

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Title: Spatiotemporality and cognitive-semiotic perspectives on
corporate discourse for the web 
Series Title: Linguistik International  

Publication Year: 2013 
Publisher: Peter Lang AG
	   http://www.peterlang.com

Book URL: http://www.peterlang.com/?262881 

Author: Maria Cristina Gatti

Hardback: ISBN:  9783631628812 Pages: 202 Price: U.S. $ 61.95
Hardback: ISBN:  9783631628812 Pages: 202 Price: U.K. £ 38.00
Hardback: ISBN:  9783631628812 Pages: 202 Price: Europe EURO 47.60

Abstract:

The book proposes a multi-perspective analytical model for the understanding of corporate identity meanings embedded in historical discourse for the web. The suggested theoretical framework conflates methodological perspectives derived from Discourse Analysis, Multimodality and Cognitive Linguistics. The contribution of Cognitive Linguistics to the proposed analysis is based on two main assumptions. First, the lack of principled distinction between semantics and pragmatics, whereby meaning is a function of the activation of conceptual knowledge structures in context. Second – and this is crucial for hypertext analysis – language, as the outcome of general properties of cognition, is closely related to visual perception. The originality of this approach to web discourse analysis resides in the deployment of tools considering the cross-modal integration of different resource systems. It also offers interpretive keys for the understanding of mechanisms underlying the formatting of the message as a multimodal construct. The empirical analyses presented in the book illustrate the effectiveness of the proposed methodological approach. 

Contents: Spatiotemporality – Cognitive linguistics – Discourse analysis – Multi-perspective analytical model – Corporate identity meanings – Timelines – Multimodal space-time artefacts for the web – Blending theory – Spatiotemporal tools for information visualization – Web corporate histories – Multidisciplinary approaches to organizational discourse. 

Linguistic Field(s): Cognitive Science
                     Discourse Analysis
                     Linguistic Theories
                     Semantics

Written In: English  (eng)

See this book announcement on our website: 
http://linguistlist.org/pubs/books/get-book.cfm?BookID=68858

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