25.3372, Books: Diskursdynamiken [Discourse Dynamics: Metaphorical Patterns for the Discursive Object =?UTF-8?Q?=E2=80=9CVirus=E2=80=9D=5D=3A_?=Gredel

Tue Aug 26 17:09:26 UTC 2014

LINGUIST List: Vol-25-3372. Tue Aug 26 2014. ISSN: 1069 - 4875.

Subject: 25.3372, Books: Diskursdynamiken [Discourse Dynamics: Metaphorical Patterns for the Discursive Object “Virus”]: Gredel

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Date: Tue, 26 Aug 2014 13:09:05
From: Linda Steglich [linda.steglich at degruyter.com]
Subject: Diskursdynamiken [Discourse Dynamics: Metaphorical Patterns for the Discursive Object “Virus”]: Gredel

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Title: Diskursdynamiken [Discourse Dynamics: Metaphorical Patterns for
the Discursive Object “Virus”] 
Subtitle: Metaphorische Muster zum Diskursobjekt Virus 
Series Title: De Gruyter Sprache und Wissen 17  

Publication Year: 2014 
Publisher: De Gruyter Mouton
	   http://www.degruyter.com/mouton

Book URL: http://www.degruyter.com/view/product/431356?format=G 

Author: Eva Gredel

Electronic: ISBN:  9783110394399 Pages:  Price: Europe EURO 99.95
Hardback: ISBN:  9783110372250 Pages:  Price: Europe EURO 99.95

Abstract:

This study seeks to develop a foundation for a theory of meaning that views
linguistic innovation and discursive dynamics as the normal state of affairs.
It integrates systems and behavioral theory, identifying discourses as the
loci of change in linguistic meaning. An analysis of multi-code metaphors
makes plausible the discursive sensitivity of images in advertisements and
leads to a proposal for a multicodal expansion of discourse analysis.

Linguistic Field(s): Applied Linguistics
                     Discourse Analysis

Written In: German  (deu)

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http://linguistlist.org/pubs/books/get-book.cfm?BookID=71593

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